Group 1 — Consumables & personal care

The categories where conversion psychology wins.

Health & Wellness

Supplements, vitamins, functional foods. We know Amazon's restricted product policies, claim compliance, FDA disclaimers, and the conversion psychology of "feel better" purchases.

28 active partners
Amazon sub-categories we run Vitamins & Multivitamins Sports Nutrition Sleep & Stress Sexual Wellness Medical Devices & Supplies First Aid Vision Care

Beauty & Personal Care

Skincare, color cosmetics, fragrance, tools. UGC-heavy, creator-led, visual-first. We pair AI influencer content with Amazon and TikTok Shop to test claims and packaging at velocity.

21 active partners
Amazon sub-categories we run Skincare Makeup & Cosmetics Hair Care Fragrance Men's Grooming Oral Care Tools & Accessories

Supplements & Nutraceuticals

Powders, capsules, gummies, functional beverages. Subscription-heavy categories where LTV beats CAC math. We optimize the full lifecycle from acquisition through replenishment.

19 active partners
Amazon sub-categories we run Multivitamins Protein & Performance Probiotics & Gut Health Functional Mushrooms Adaptogens & Herbals Kids' Gummies Pre & Postnatal

Grocery & Gourmet Food

Pantry, snacks, beverages, condiments. High repeat purchase, low margin. We focus on Subscribe & Save, multi-pack strategy, and Walmart Marketplace where shoppers over-index.

17 active partners
Amazon sub-categories we run Coffee, Tea & Beverages Snacks & Jerky Pantry Staples Breakfast Foods Specialty Diet (Keto/Vegan/GF) Candy & Chocolate International Foods
Group 2 — Hardlines, tech & home

The categories where catalog depth & AOV win.

Consumer Electronics

Audio, smart home, accessories, peripherals. Higher AOV, longer consideration cycles. DSP and retargeting matter here more than anywhere else.

14 active partners
Amazon sub-categories we run Audio & Headphones Smart Home Wearables Mobile Accessories TV & Home Theater Gaming Gear Camera & Photo

Home & Kitchen

Kitchen, bedding, organization, decor. Visual storytelling, seasonality, and gift-giving cycles. Walmart Marketplace is often as large as Amazon here.

12 active partners
Amazon sub-categories we run Kitchen & Dining Cookware & Bakeware Small Appliances Bedding & Bath Décor Storage & Organization Cleaning Supplies

Tools & Home Improvement

Pro buyers and weekend warriors both shop here. Brand registry abuse and unauthorized-seller cleanup matter as much as PPC. We handle both.

8 active partners
Amazon sub-categories we run Power Tools Hand Tools Hardware & Fasteners Plumbing Electrical & Lighting Outdoor Power Equipment Paint & Supplies

Office, Industrial & Pro Supplies

B2B-flavored buyers, bulk orders, Amazon Business eligibility. Quote-based pricing, recurring-orders, and procurement-funnel tactics outperform direct-to-consumer playbooks here.

5 active partners
Amazon sub-categories we run Office Supplies Janitorial & Sanitation Packaging & Shipping Industrial & Scientific School & Educational Furniture
Group 3 — Lifestyle, sport & family

The categories where brand & community win.

Apparel, Shoes & Jewelry

Sized goods, variations, returns management. Catalog complexity and return-rate management are the key levers — alongside influencer content velocity for fashion.

9 active partners
Amazon sub-categories we run Women's Apparel Men's Apparel Kids' Apparel Footwear Activewear & Athleisure Bags & Accessories Jewelry & Watches

Pet Supplies

Food, treats, toys, supplements. Emotionally driven category. Klaviyo retention often drives 35%+ of revenue. Subscribe & Save adoption is the lifetime-value game.

11 active partners
Amazon sub-categories we run Dog Food & Treats Cat Food & Litter Small Animals Fish & Aquariums Birds & Reptiles Pet Health & Supplements Training & Behavior

Baby & Kids

Highly regulated, trust-driven category. Brand safety, reviews, and creator credibility matter more than ad spend. Subscribe & Save is the killer feature.

7 active partners
Amazon sub-categories we run Feeding (Formula/Bottles) Diapering Strollers & Car Seats Nursery & Décor Safety Maternity Baby Apparel

Sports & Outdoors

Heavy seasonal demand curves and gear-comparison buying behavior. We layer DSP, sponsored brand video, and creator partnerships against the season's flagship release.

9 active partners
Amazon sub-categories we run Fitness & Exercise Camping & Hiking Cycling Water Sports Hunting & Fishing Team Sports Athletic Apparel

Toys, Games & Hobbies

Holiday-Q4 concentration, age-segmented marketing, and rapid-trend categories (collectibles, trading cards). We protect Q4 with month-eight planning, not month-eleven panic.

6 active partners
Amazon sub-categories we run Building Sets Dolls & Plush Educational Toys Board Games & Puzzles Outdoor Play Arts & Crafts Collectibles & Trading Cards

Automotive & Power Sports

Fitment-data critical category. We run the Amazon Garage fitment feed, vehicle-compatibility A+ modules, and category-specific retargeting to compatible-vehicle owners.

4 active partners
Amazon sub-categories we run Auto Parts & Accessories Tools & Equipment Car Care Interior & Exterior Powersports (Moto/ATV) RV & Trailer Tires & Wheels

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