Walmart Marketplace

Walmart is the second-largest US marketplace. Half the competition. Half the CPCs.

Shaazford is a Walmart Marketplace agency that manages your entire Walmart Seller Central account, item setup, content optimization, Walmart Connect ad management, Walmart Fulfillment Services, and Walmart+ eligibility, for brands ready to diversify off Amazon-only dependency.

Get a free Walmart audit
$50M+ client revenue managed 0% of ad spend taken as commission No long-term contracts A senior Amazon agency director from day one
Grocery products on marketplace
Grocery on Walmart Marketplace
Home and kitchen products
Home & Kitchen on Walmart
Automotive and power sports products
Auto & power sports listings
Walmart growth without the guesswork.Shaazford / 2026
01What we do

Full-service Walmart, under one roof.

No piecemeal scopes. When we run this for you, all of it is handled by one team, with Amazon-level rigor on a channel most agencies still treat as an afterthought.

01

Walmart Seller Central setup

Seller Central approval and full Marketplace account setup, end to end.

02

Item setup

Content, image optimization, and category mapping that win the Buy Box.

03

Walmart Connect

Sponsored Search and Sponsored Brands campaigns built for ROAS.

04

WFS migration

Walmart Fulfillment Services evaluation and migration planning.

05

Walmart+ eligibility

The Prime equivalent badge that lifts your conversion rate.

06

Pro Seller Badge

Optimization for the Pro Seller Badge, CTR and trust uplift.

07

Buy Box recovery

Buy Box monitoring and recovery from unauthorized seller incursions.

08

Listing quality

Listing Quality Score management, Walmart's hidden ranking factor.

02Approach

Run with Amazon-level rigor.

Most brands treat Walmart as an afterthought to Amazon, and it shows in their sales. We run it as the fastest-growing marketplace in the US, so you capture demand your competitors are still ignoring.

01

Account and setup

Seller Central onboarding, application and verification, catalog and item setup, shipping templates, and WFS configuration.

02

Listings and SEO

Walmart search-algorithm optimization, titles and attributes, rich media, Listing Quality Score management, and Pro Seller Badge work.

03

Advertising

Walmart Connect Sponsored Products, bid and budget management, margin-based targets, and wasted-spend audits.

04

Operations and logistics

WFS and inventory planning, Buy Box monitoring, item and pricing fixes, returns and case management, and account health.

05

Reporting and strategy

Weekly performance reporting, monthly strategy calls, Amazon and Walmart kept in sync, and a senior Amazon agency director on your account.

03Why Walmart now

Lower CPCs. Lighter competition. White space.

Walmart Marketplace has grown 80%+ year over year for three years. CPCs are significantly lower than Amazon. And most agencies still treat it as an afterthought, which means more white space for brands that move early.

From Seller Central onboarding and WFS migration to Walmart Connect ads, we run the full channel, so brands already on Amazon can capture Walmart's lower CPCs without hiring a separate Seller Central team. Walmart management from $1,800 per month. Bundled with Amazon, $500 per month off both.

04Proof

The numbers we manage to.

$50M+
Client revenue managed
180%
Average growth in 6 months
98%
Partner retention
130+
Active brands

Figures reflect results managed by our founders and team. Client names kept private.

05Selected partners
Beer City Billiards GoGo Pet Olde Tradition Spice Scale My Beauty Anchor Gym Ellie J. Maui
06The Shaazford Walmart audit

Before you spend a dollar with us, we show you exactly where you are leaking money.

A prioritized 90-day plan you keep, even if we never work together.

01

Listing and search-rank gaps

Where you lose ground on Walmart's algorithm.

02

Listing Quality Score and Pro Seller Badge

The trust and ranking signals you are missing.

03

Walmart Connect ad waste

Spend with nothing to show for it.

04

WFS, Buy Box, and inventory risks

Logistics gaps costing you the sale.

05

Catalog and item-setup errors

Mistakes quietly costing you visibility.

07Questions
01

What does a Walmart Marketplace agency do?

It manages your Walmart Seller Central account end to end: onboarding, listing optimization, Walmart Connect ads, WFS logistics, and account health. Shaazford runs all of it so one team owns your Walmart revenue.

02

How much does Walmart management cost?

Walmart management starts at $1,800 per month. Brands that also run Amazon with us save $500 per month on both when bundled, with no long contracts.

03

Can you set up Walmart Seller Central for me?

Yes. We handle the full setup, including application, verification, catalog upload, and WFS configuration, so you launch cleanly the first time.

04

Is selling on Walmart worth it if I already sell on Amazon?

For most established brands, yes. Walmart has far less seller competition and a fast-growing shopper base, so it is one of the highest-ROI channels you can add. We make it low-effort by running it alongside your Amazon account.

05

Do you run Walmart Connect ads?

Yes. We build and manage Walmart Connect Sponsored Products campaigns around your true contribution margin, the same profit-first way we run Amazon PPC.

A second revenue channel, without a second headache. Let’s grow your brand.

Book a Walmart strategy call

We will tell you whether Walmart is a fit for your category, and how to launch fast if it is.