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Free guides, calculators, and playbooks from the experts running $50M+ in client revenue. No email wall, no fluff. The same thinking we bill for, published.
Read the latest insights ↗Start with the blog.
News and Insights is where we publish deep, practical guides on Amazon, Walmart, TikTok Shop, Shopify, and paid media. Written the way our experts work on the first call: specific, numbers-first, and honest about trade-offs.
The Amazon seller tools that actually matter
Which tools earn their subscription, which ones overlap, and the lean stack we run accounts on.
Amazon Brand Registry, done right
What Brand Registry unlocks, the mistakes that get applications rejected, and how to protect your listings.
Browse all guides
New guides publish weekly across Amazon, TikTok Shop, Shopify, and retention.
Run your own numbers.
Six free calculators, the way our experts pressure-test an account before touching a single campaign. No signup, no email wall.
Amazon FBA profit calculator
True unit economics after every Amazon fee.
ACOS break-even calculator
The ACOS where your ads stop making money.
LTV to CAC ratio calculator
Whether your acquisition spend actually compounds.
Email revenue calculator
What your list should be producing every month.
Walmart vs Amazon calculator
Compare margins side by side before you expand.
TikTok Shop eligibility checker
Whether your brand can sell on TikTok Shop today.
Theory is cheap. Receipts are not.
See how the playbooks hold up on real brands, and how we stack up against the agencies you are probably comparing us to.
Case studies
Real growth stories from the portfolio, with the levers that moved them.
Shaazford vs other agencies
Honest, side-by-side comparisons with 9 well-known agencies and tools.
1-on-1 coaching
Live, screen-shared sessions with a senior expert on your actual account.
Taught by the people who run it.
Figures reflect results managed by our founder and team. Client names kept private.
What an agency costs, and who to hire.
For brands doing $100K+ a month that want to reach $1M: real price ranges, flat fee against percentage of ad spend, and the agencies worth a call on each channel.
How much does an Amazon agency cost in 2026?
Published 2026 Amazon agency prices by brand size, what a $100K a month brand pays, PPC-only versus full service, and the pricing models to watch.
Agency pricingFlat fee vs percentage of ad spend: what a $100K a month brand actually pays
Worked numbers for a $100K and a $1M a month Amazon brand: what percentage-of-ad-spend, percentage-of-revenue and flat-fee agencies cost as you scale.
Best agenciesThe best Amazon PPC agencies for 7-figure brands in 2026
Eight Amazon PPC agencies compared for brands doing $100K+ a month: pricing models, published results, partner status and who each one suits.
Best agenciesThe best Amazon agencies to scale from $100K to $1M a month (2026)
Nine Amazon agencies compared for 7- and 8-figure brands: who each one suits, how they charge, the results they publish and what to ask before you sign.
AlternativesMy Amazon Guy alternatives: 8 agencies to compare in 2026
Looking at My Amazon Guy? Eight alternatives compared on pricing, channels and published results, for brands doing $100K+ a month.
Best agenciesThe best agencies to run Amazon, Walmart and TikTok Shop together (2026)
Agencies that run Amazon, Walmart and TikTok Shop under one team, compared for brands doing $100K+ a month: pricing, channels and published results.
Best agenciesThe best Walmart Marketplace agencies in 2026
Walmart Marketplace agencies compared for brands doing $100K+ a month: who is listed by Walmart, how they charge, published results, and what Walmart itself costs.
Best agenciesThe best Amazon agencies for beauty brands in 2026
Amazon agencies for beauty and personal care brands doing $100K+ a month, compared on pricing, channels and the beauty results each one publishes.
Best agenciesThe best TikTok Shop agencies in the US in 2026
TikTok Shop agencies compared for brands doing $100K+ a month: official TikTok partner tiers, what each one runs, published results and how they charge.
Running an Amazon brand, answered.
Policies, programs and tools Amazon brands ask about most, from reviews and Vine to backend keywords and FBA.
What can sellers do about Amazon false reviews and fake reviews?
Amazon false reviews: what sellers can report, what Amazon removes, what you can never do, and how to handle honest negative reviews without account risk.
Amazon keywordsWhat are Amazon Platinum Keywords, and do they still work?
What Amazon Platinum Keywords were, what Amazon's own help says about them in 2026, and the backend search term rules to follow instead, with byte limits.
A-to-z claimsHow does the Amazon A-to-z Guarantee work for sellers?
How the Amazon A-to-z Guarantee works for sellers: when buyers can claim, the 48 and 72 hour deadlines, automatic grants, ODR impact and how to appeal.
Creator ConnectionsHow does Amazon Creator Connections work for brands?
How Amazon Creator Connections works for brands: who is eligible, how campaigns run, what it costs (minimum budget and bonus rates) and when it is worth it.
Amazon VineWhat is the Amazon Vine program, and how do sellers join?
What is the Amazon Vine program: eligibility, 2026 enrollment fees ($0, $75, $200), how many units and reviews you get, and how to sign up in Seller Central.
Seller insuranceWhat Amazon insurance do sellers need in 2026?
Amazon insurance rules for sellers: the $10,000 a month trigger, $1 million coverage terms, the November 2026 changes, cost estimates and how to upload proof.
FBA inbound freightHow do you use a freight forwarder for Amazon FBA shipments?
How a freight forwarder for Amazon FBA works: importer of record rules, Amazon Global Logistics, Partnered Carrier, AWD and the packing rules to follow.
FBA vs FBMWhat does Amazon FBA mean, and how is it different from FBM?
Amazon FBA meaning explained: what FBA and FBM are, how fees, Prime and seller metrics differ, and which mix suits a brand doing $100K+ a month on Amazon.
Product researchHow do you find an FBA niche and products to sell on Amazon?
How to find an FBA niche with Amazon's own data: Product Opportunity Explorer, Brand Analytics search trends, Best Sellers, and the checks before you buy stock.
Product sourcingHow does product sourcing work for an Amazon brand?
Product sourcing for Amazon: manufacturers vs wholesalers, Alibaba and alternatives outside China, supplier checks, samples and the documents Amazon asks for.
Backend keywordsWhat are Amazon backend keywords, and what are the rules?
Amazon backend keywords explained: the under-250-byte limit, what counts, prohibited terms, intended use keywords, competitor terms and how to update them.
Frustration-Free PackagingWhat is Frustration-Free Packaging on Amazon?
What is frustration free packaging on Amazon, how it differs from standard packaging, the three certification tiers, and the 2026 SIPP fees and discounts.
Return badgeWhat is the Amazon frequently returned item badge, and how do you remove it?
The Amazon frequently returned item badge: what triggers it, where to see your return rate and suggested rate, and how to fix returns so Amazon removes it.
Seller Fulfilled PrimeWhat is Seller Fulfilled Prime, and what are the requirements in 2026?
Seller Fulfilled Prime requirements as Amazon publishes them: pre-qualifying, the 4-week trial, on-time and speed targets, 2026 dates, and SFP vs FBA.
Amazon PostsWhat happened to Amazon Posts, and what should brands use instead?
Amazon Posts were discontinued in July 2025. What Posts were, the shutdown dates, and what brands use now: Brand Stores, Sponsored Brands video, Amazon Live.
Amazon LendingHow does Amazon Lending work in 2026?
Amazon Lending in 2026: the third-party loans, cash advances and credit lines on offer, published amounts and rates, who is eligible and how to apply.
Multiple seller accountsCan you merge Amazon accounts as a seller?
Can you merge Amazon accounts? Amazon's one-account-per-region rule, how unified and linked accounts work, and when a second seller account is allowed.
BSR and organic rankingHow does organic ranking on Amazon work, and what is BSR?
Organic ranking on Amazon explained from Amazon's own pages: what Best Sellers Rank measures, what the A9 algorithm really is, and what sellers can influence.
MiscategorizationWhat is miscategorization on Amazon, and how do you fix it?
Miscategorization on Amazon hides listings, skews BSR and can change referral fees. How browse nodes and item type keywords work, and how to fix it.
Automated pricingHow does automated pricing work on Amazon?
Automated pricing on Amazon explained: how Seller Central's Automate Pricing tool works, when a third-party repricer is worth it, and how the Buy Box is won.
Is Amazon worth itIs it worth it to sell or resell on Amazon in 2026?
Is it worth it to resell on Amazon or sell your own brand in 2026? Amazon's real fees, what sellers keep after FBA and ads, and who Amazon suits best.
Seller newsAmazon seller news: what changed for sellers in 2025 and 2026?
Amazon seller news, checked monthly: the major fee and policy changes of 2025 and 2026, each with its date and a link to Amazon's own announcement.
Brand protectionWhat is online brand protection, and how do marketplace brands do it?
Online brand protection for marketplace brands: how Amazon Brand Registry, Project Zero, Transparency and IP Accelerator work, what they cost and how to report.
Amazon PPCAmazon PPC audit checklist: break-even ACoS and the hidden leaks
Our Amazon PPC audit checklist: break-even ACoS per category, the hero campaign test, the Buy Box check, bid ranges and the weekly negative keyword rule.
Selling on Walmart Marketplace.
Seller Center, Walmart Connect ads and how to start selling, from Walmart's own documentation.
Seller Central Walmart: how do you sign up, log in and use Walmart Seller Center?
Seller Central Walmart explained: how to sign up and log in to Walmart Seller Center, what each tab does, settings, user roles, 2-step verification and support.
Walmart ConnectHow does Walmart advertising work on Walmart Connect?
Walmart advertising explained: Walmart Connect Sponsored Products, Sponsored Brands and Sponsored Videos, eligibility, cost per click, budgets and how to start.
Selling on WalmartHow do you sell on Walmart Marketplace in 2026?
How to sell on Walmart Marketplace: the requirements Walmart lists, the application and onboarding steps, referral fees, WFS costs and how to pick what to sell.
沃尔玛电商中国卖家如何入驻沃尔玛电商平台（Walmart Marketplace）？
沃尔玛电商入驻指南：中国卖家入驻 Walmart Marketplace 的官方要求、W-8BEN-E 税务表、营业执照等文件、沃尔玛卖家中心开店流程、佣金和 WFS 海外仓头程方案。
Building and growing a Shopify store.
Store builds, Shopify tools and email marketing for DTC brands.
How do you build a store with the Shopify website builder?
How to use the Shopify website builder step by step: plans and costs, themes, domain, payments, shipping and launch checks, and when to hire a developer.
Shopify CollabsWhat is Shopify Collabs and how do brands use it with creators?
Shopify Collabs explained for brands: what it does, which plans can use it, the 2.9% commission fee, setup, open access, gifting and how creators get paid.
Shopify basicsWhat is Shopify used for in 2026?
What is Shopify used for? Online stores, in-person POS, B2B and wholesale, selling across channels, email and apps, with 2026 plan prices and who it fits best.
Email marketingWhat is the best email marketing for Shopify: Shopify Email or Klaviyo?
Email marketing for Shopify stores: Shopify Email (now Shopify Messaging) vs Klaviyo on price and features, the five core flows to build and what to measure.
Selling on eBay.
Fees, Seller Hub, listings and seller standards, from eBay's own help pages.
How to sell on eBay in 2026, step by step
How to sell on eBay step by step: account setup, pricing from sold data, listings that rank, fees, shipping and payouts, with eBay's own 2026 rules.
eBay feesHow much does it cost to sell on eBay in 2026?
Fees to sell on eBay in 2026: insertion fees, final value fees by category, the per-order fee, Store subscription costs and worked examples, from eBay.
eBay pricing researchHow do you use eBay sold listings to price your products?
How to find eBay sold listings, why search stops at 90 days, how Product research covers 3 years of sold items, and a method to turn the data into a price.
eBay Seller HubWhat is eBay Seller Hub, and how do you use it?
eBay Seller Hub explained: every dashboard tab, Seller Hub reports and bulk uploads, Product research, Time Away settings and what it costs, from eBay's help.
eBay business accountHow do you set up an eBay business account and seller account?
Set up an eBay business seller account from My eBay: what eBay verifies, payouts to a business checking account, 1099-K tax rules and changing your name.
Ending eBay listingsHow do you delete an eBay listing, end it or cancel it?
How to delete an eBay listing: end it in Seller Hub or My eBay, when auctions with bids can be cancelled, and what happens to bids, fees and relisting.
eBay SEO and Promoted ListingsHow do eBay SEO and eBay listing promotion work in 2026?
eBay SEO and eBay listing promotion explained: how Best Match ranks listings, 80-character titles, item specifics, photos and what Promoted Listings cost.
What sells on eBayWhat is the best thing to sell on eBay in 2026?
The best thing to sell on eBay is one with proven sold demand and margin after fees. How to find it with Product research (Terapeak) and sold listings.
eBay seller performanceWhat are the eBay seller performance standards in 2026?
eBay seller performance standards for 2026: defect and late shipment limits, Top Rated Seller requirements, Below Standard penalties and seller protection.
Selling jewelry on eBayeBay for jewelry: how do you sell jewelry on eBay in 2026?
Using eBay for jewelry in 2026: the Jewelry policy, Fine vs Fashion categories, Authenticity Guarantee at $500+, jewelry and watch fees, and photo tips.
Google Shopping and Google Ads.
Merchant Center, Performance Max and what Google advertising costs.
What is Google Merchant Center, and how do you set it up?
Google Merchant Center explained: account setup, product feed rules, free listings vs Shopping ads, and how to fix disapprovals and account suspensions.
Google Ads costWhat is the real cost for Google Ads in 2026?
The cost for Google Ads in 2026: how the CPC auction works, 2026 benchmark CPCs by industry, how daily budgets are charged and what management costs on top.
Performance MaxWhat is Performance Max, and when does it work for ecommerce?
Performance Max explained: what a PMax campaign is, how asset groups and product feeds work, asset specs, PMax vs Shopping and AI Max, and when it works.
Facebook and Instagram ads.
What Meta ads cost and the specs that matter.
What is the cost of Instagram ads in 2026?
The cost of Instagram ads in 2026: published CPC and CPM ranges, how Meta's auction sets the price, what to budget per month and how placements change the cost.
Facebook ads costHow much is Facebook advertising in 2026?
How much is Facebook advertising? 2026 CPC benchmarks, how Meta's auction prices ads, minimum budget rules and a simple way to calculate your monthly budget.
Facebook ad sizesWhat is the right Facebook advert size in 2026?
Facebook advert size guide for 2026: recommended pixels, ratios, file limits and text lengths for Feed, Stories, Reels, carousel and Marketplace ads.
What great Amazon design costs, and how it works.
Straight answers on A+ Content, listing images, Brand Stores and selling in Europe, with real prices and real listings we designed.
How much does Amazon A+ Content cost in 2026?
Amazon A+ Content is free to publish; the cost is design. 2026 agency ranges, freelancer rates, what drives the price, and our flat $200 per listing.
A+ ContentPremium A+ Content vs A+: what is different and who qualifies
Premium A+ adds full-width images, video, hotspots and carousels. The October 2023 eligibility rule, module specs, and how to unlock it step by step.
Listing imagesAmazon listing images: the rules, the sizes, and what each slot should do
Amazon's main image rules, sizes and image count, plus a slot-by-slot plan for all seven images with real examples from listings we designed.
Brand StoreHow to design an Amazon Brand Store that sells
Amazon Brand Stores are free to build. Amazon's own store statistics, the page structure to use, and two real stores we designed, section by section.
Amazon EuropeAmazon Europe listing localization: marketplaces, languages and what to translate
One account, ten Amazon Europe stores. Each store's language and currency, what Amazon requires in the local language, and how to localize images and A+.
Questions, answered.
Where should I start learning ecommerce growth?
Start with the blog, where we publish practical guides on Amazon, Walmart, TikTok Shop, Shopify and paid media. Then run your own numbers in the free calculators, and see how the playbooks hold up in our case studies.
Do I need to sign up to read the guides?
No. There is no email wall. The guides, calculators and playbooks are free, written by the experts running $50M+ in client revenue.
Can I get advice on my own account?
Yes. Get my audit, at no cost: a live walkthrough of your accounts, your three biggest leaks, and a 90-day plan you keep either way.
Done reading? Let’s grow your brand.
Get my audit, at no cost ↗30 minutes. Live walkthrough of your accounts, your three biggest leaks, and a 90-day plan you keep either way.