Social that builds a brand, and digital that sells.
Shaazford is the social media marketing agency for brands that need attention to turn into revenue. Social media management, content creation and paid social run by one team on one calendar, with search, SEO and email on the same plan. Organic builds the audience, paid puts fuel behind what is already working, and everything reports back to revenue.
What is included in social media management?
Strategy, a monthly content calendar, original graphics and short-form video, copywriting, scheduling, community management and monthly reporting, with paid social planned on the same calendar. A typical starting point is twelve to twenty original posts a month across two or three platforms, and ad spend is billed by the platform to your own card.
Answered by John Will, Founder & CEO · Updated
Why does social media marketing so often fail to sell?
Social media marketing often fails to sell because social, ads, email and SEO run through different vendors who never speak. Organic and paid stay in separate silos, content is resized instead of made for each platform, reporting tracks likes instead of revenue, and paid traffic lands on pages that were never built to convert.
Most brands run social, ads, email and SEO through four different vendors who never speak. Four patterns follow:
Organic and paid in separate silos
The posts that prove themselves never get budget behind them, and the ads run on creative nobody tested.
Content resized, not made for the platform
One asset cropped for every channel underperforms everywhere. Each platform rewards content built for it.
Reporting to likes, not to revenue
Reach and follower counts go up while nobody can say what social contributed to leads or sales.
Spend landing on a page that leaks
Campaigns drive traffic to landing pages that were never built to convert it.
What do our social media marketing services include?
Every lever that moves attention, in one place, planned together and judged on what each contributes to the same number.
Social media management
Strategy, a monthly calendar, publishing and community management across the platforms where your buyers actually spend time.
Content creation and production
Original graphics, short-form video edits, hooks and captions produced in house, built for each platform rather than resized once.
Paid social advertising
Meta, TikTok and LinkedIn campaigns structured by audience and offer, managed to cost per acquisition rather than to impressions.
Search advertising
Google and Bing search, shopping and performance campaigns aimed at buyers already looking for what you sell.
Search engine optimization
Technical foundation, content targeting real buyer intent, and the internal linking and authority work that makes it hold.
Email and SMS marketing
Flows and campaigns that turn the audience you built into repeat revenue, with list health and deliverability handled.
Influencer and creator campaigns
Sourcing, briefing and managing creators, including usage rights so the best performing content can be run as paid.
Community management
Comments, DMs and reviews answered in your brand voice, with escalation rules for anything sensitive.
Landing pages and funnels
Pages built to convert the traffic the campaigns produce, so spend does not land on a page that leaks.
Analytics and reporting
One monthly report tying channel activity to leads, sales and cost per acquisition, not just to reach.
How does our digital marketing agency work?
We start by auditing your channels, competitors and current spend, and agreeing the audience, offer and message. You approve a monthly calendar covering organic posts, paid campaigns, email and creators. We produce and publish content built for each platform, promote the best organic posts into paid, and report monthly against the business metric.
Audit and positioning
We review your channels, competitors and current spend, then agree the audience, the offer and the message before anything is produced.
Plan
A monthly calendar covering organic posts, paid campaigns, email and any creator activity, approved by you before production starts.
Produce and distribute
Graphics, video edits, copy and landing pages built in your brand system for each platform. Publishing, campaign launches and budget pacing handled daily, with the best organic performers promoted into paid.
Report and iterate
Monthly reporting against the business metric, then the plan gets rebuilt around what actually worked.
The numbers we manage to.
A content engine we ran
A pet brand went from 800 to 92K followers and from $0 to $52K a month on TikTok Shop in six months. Organic posts proved the creative first, and Spark Ads only went behind the winners, which brought cost per acquisition in 38% below the brand's Meta baseline.
Read the TikTok Shop case study
Figures reflect results managed by our founder and team. Client names kept private unless shown.
What does a social media marketing agency cost with Shaazford?
Flat monthly management, scoped to the number of channels, content volume and whether paid is included. Ad spend stays on your own card: you keep ownership of the ad accounts and see exactly what is spent. We never take a percentage of your budget, so our incentive is performance, not spend.
Social media management, flat monthly fee
Strategy, calendar, original content, publishing, community management and reporting. Scoped to your channels and content volume, quoted on the audit call.
Paid social on Meta, $500 a month
Facebook and Instagram campaigns, audiences, budgets and a weekly report, plus your ad spend paid to Meta directly.
Email and SMS, $1,200 a month
Klaviyo flows and campaigns that turn the audience social builds into repeat revenue.
Month to month, no long-term contract. Ad spend is billed by each platform directly to your own payment method.
Social media marketing questions, answered.
What is included in your social media management?
Strategy, a monthly content calendar, original graphics and short-form video, copywriting, scheduling and publishing, community management and monthly reporting. Paid social can be added on the same plan, so organic and paid are planned together, not in separate silos.
How many posts do I get per month?
It depends on the plan and the platforms. A typical starting point is twelve to twenty original posts a month across two or three platforms, with short-form video weighted higher because that is where reach currently sits. We agree the exact cadence before we start.
Do you handle the ad spend as well?
We manage the campaigns. The ad spend is billed by the platform directly to your own payment method, so you keep ownership of the ad account and full visibility of what is spent. Our fee is flat, never a percentage of your ad budget.
Which platforms do you cover?
Instagram, Facebook, TikTok, LinkedIn, YouTube and X, plus Pinterest where it fits the category. We recommend concentrating on the two or three where your buyers actually are rather than spreading thin across all of them.
Do you create the content or do we?
We create it. Graphics, short-form video edits, captions and hooks are produced by our creative team. If you have product footage, photography or founder video, we use it, because first-party content almost always outperforms stock.
How do you report on results?
A monthly report covering reach, engagement, follower growth, click-throughs and, where relevant, leads and revenue attributed from social. We report to the business metric you care about, not just to likes.
Who is your social media marketing for?
Businesses that already have something to sell and need the audience, the demand and the funnel to match: ecommerce and DTC brands, local and service businesses, clinics and practices, B2B and professional services, founder brands, and businesses starting from zero that need channel setup and their first ninety days of content without hiring an in-house team.
Turn attention into revenue.
Get my social and digital audit, at no cost ↗A 30-minute call at no cost. We review your channels, your current spend and your funnel, and show you the three changes that would move the number fastest. No contracts. No pressure.