Shaazford Insights

Insights, guides, and playbooks

Practical, director-written guides on growing your brand across Amazon and every channel that matters. No fluff, just what works.

John Will, Founder and CEO of ShaazfordWritten by John Will and the senior account directors.
Amazon SEO Explained
Amazon How-To

Amazon SEO Explained

SEO for Amazon listings in 2026: how Amazon SEO works, how to do it step by step, and answers on Amazon SEO optimization, specialists, and optimizing for

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How to Sell Via Shopify
Shopify How-To

How to Sell Via Shopify

How to sell via Shopify in 2026: the routes to your first sale, from your own store to social and in person, plus answers on selling at and in Shopify.

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How to Start a TikTok Shop
TikTok Shop How-To

How to Start a TikTok Shop

How to start a TikTok Shop in 2026: go beyond the account and build a real business, with the model, niche, and beginner and agency paths that actually scale.

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How to Go Viral on TikTok
TikTok Shop How-To

How to Go Viral on TikTok

How to go viral on TikTok in 2026: the hook, retention, and posting habits that actually move the algorithm, plus how to go viral on TikTok Shop for free.

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How to Do TikTok Shop SEO
TikTok Shop How-To

How to Do TikTok Shop SEO

How to do TikTok Shop SEO in 2026: buyer keywords, product-title structure, the rule of 3s, and why review velocity and watch time decide your ranking.

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