Not built in a boardroom. Built in the trenches.

We were not consultants reading about ecommerce. We were operators living it every single day.

For over a decade our founding team worked inside the ecommerce industry, managing Amazon accounts, running paid social, optimizing Shopify funnels, and fixing the kind of problems that keep brand owners awake at 2 AM. Behind the scenes we helped scale brands doing serious volume, over $50 million in client revenue across Amazon, Shopify, and beyond.

But we kept running into the same problem. Agencies that overpromised and underdelivered. Brands paying premium fees for junior-level work. Owners handed dashboards full of vanity metrics while their actual profit quietly bled out. We saw the gap clearly, and we knew exactly how to close it.

In 2025, Muhammad Hamza and Shahryar Ali made the decision to stop building someone else's agency and start building their own.

Why we exist.

Shaazford exists to serve the ecommerce industry at its highest level, and to become the most trusted growth partner for brands serious about scaling. We are not just building an agency. We are building a platform for ecommerce brands to access the strategy, technology, and capital connections they need to become category leaders.

Our vision is to be the world's most AI-forward full-service ecommerce agency, where every brand we touch, regardless of size, has access to the same systems, content engines, and growth infrastructure that power 8 and 9-figure brands.

Principles we manage every account by.

Six commitments that decide how we work, what we measure, and how we treat your brand.

Muhammad Hamza

Founder & Owner. US Citizen. 10+ years ecommerce.

Muhammad Hamza is the Founder and Owner of Shaazford. With over a decade of hands-on ecommerce experience, he has been instrumental in scaling brands across Amazon, Shopify, and paid social, managing campaigns and accounts that have collectively generated tens of millions in revenue. His operational depth and strategic vision are the foundation Shaazford was built on.

"We built this agency because we knew there was a better way. Brands deserve a partner that treats their growth as seriously as they do."

Shahryar Ali / "John Will"

Co-Founder & CEO. Texas. 10+ years ecommerce.

Shahryar Ali, known to US audiences and clients as John Will, is the Co-Founder and CEO of Shaazford. With over 10 years of ecommerce experience spanning Amazon PPC, listing optimization, TikTok growth, AI influencer marketing, and full-account management, Shahryar leads the agency's strategy, client relationships, and content direction.

"I have spent 10 years making other agencies look good. Now we are doing it for ourselves, and for the brands that trust us with their business."

The quick facts.

Who we are, what we do, and how we work.