Shaazford was not built in a boardroom. It was built in the trenches.
Founded in 2025 by two operators with a combined decade-plus inside ecommerce — managing accounts, running ads, optimizing listings, and seeing every way the industry was failing brand owners.
Our story
For over a decade our founding team worked inside the ecommerce industry — managing Amazon accounts, running paid social, optimizing Shopify funnels, and fixing the kind of problems that keep brand owners awake at 2 AM. We were not consultants reading about ecommerce. We were operators living it every single day.
Behind the scenes we helped scale brands doing serious volume — over $50 million in client revenue across Amazon, Shopify, and beyond.
But we kept running into the same problem. Agencies that overpromised and underdelivered. Brands paying premium fees for junior-level work. Owners handed dashboards full of vanity metrics while their actual profit quietly bled out. We saw the gap clearly — and we knew exactly how to close it.
In 2025, Muhammad Hamza and Shahryar Ali made the decision to stop building someone else's agency and start building their own.
Global reach
Texas headquarters. Pakistan execution hub. Active partners on five continents. Wherever your brand sells, we already have feet on the ground.
United States — Primary Market
Amazon.com, Walmart Marketplace, TikTok Shop US, Shopify, all major social. 84+ active partners.
United Arab Emirates
Amazon.ae, Noon Marketplace, Shopify with Tabby/Tamara, regional creators. 11 active partners.
United Kingdom
Amazon.co.uk, Shopify Plus, TikTok Shop UK, Klaviyo & Postscript for UK lists. 9 active partners.
Canada
Amazon.ca, Shopify Canada, Walmart Canada. 8 active partners.
Australia
Amazon.com.au, Shopify Australia, regional logistics. 5 active partners.
European Union
Amazon EU unified (DE, FR, IT, ES, NL), VAT and EPR compliance, regional logistics.
Operational hubs
Texas, United States — client services, sales, and senior strategy. Primary time-zone alignment with North American partners.
Pakistan — global team headquarters. Specialist execution teams across Amazon, Walmart, Shopify, TikTok Shop, paid media, and AI content. 24/7 monitoring infrastructure.
International expansion services
- Marketplace registration and account setup
- VAT, EPR, GST, and tax compliance coordination
- Logistics partner sourcing and FBA / WFS migration
- Local content translation and cultural adaptation
- Local creator and influencer partnerships
Mission
Shaazford exists to serve the ecommerce industry at its highest level — and to become the most trusted growth partner for brands serious about scaling. We are not just building an agency. We are building a platform for ecommerce brands to access the strategy, technology, and capital connections they need to become category leaders.
Vision
To be the world's most AI-forward full-service ecommerce agency — where every brand we touch, regardless of size, has access to the same systems, content engines, and growth infrastructure that power 8 and 9-figure brands.
Our values
Results Over Reports
We do not celebrate dashboards. We celebrate revenue.
Ownership Mentality
We manage every brand like our own money is on the line.
Accessible Excellence
Enterprise-level strategy should not require an enterprise budget.
Transparency Always
No hidden fees. No lock-in contracts. No smoke and mirrors.
Speed Without Shortcuts
48-hour turnarounds. But we never cut corners on quality.
AI-Powered, Human-Led
Best tools available. Real experts behind every decision.
Meet the founders
Muhammad Hamza Muhammad
Founder & Owner · US Citizen · 10+ years ecommerce
Muhammad Hamza is the Founder and Owner of Shaazford. With over a decade of hands-on ecommerce experience, he has been instrumental in scaling brands across Amazon, Shopify, and paid social — managing campaigns and accounts that have collectively generated tens of millions in revenue. His operational depth and strategic vision are the foundation Shaazford was built on.
"We built this agency because we knew there was a better way. Brands deserve a partner that treats their growth as seriously as they do."
— Muhammad Hamza
Shahryar Ali / "John Will"
Co-Founder & CEO · Texas & Pakistan · 10+ years ecommerce
Shahryar Ali — known to US audiences and clients as John Will — is the Co-Founder and CEO of Shaazford. With over 10 years of ecommerce experience spanning Amazon PPC, listing optimization, TikTok growth, AI influencer marketing, and full-account management, Shahryar leads the agency's strategy, client relationships, and content direction.
"I have spent 10 years making other agencies look good. Now we are doing it for ourselves — and for the brands that trust us with their business."
— Shahryar Ali (John Will)