On Meta, creative is the targeting. We make creative that sells.
Shaazford is the Meta ads agency for ecommerce brands doing $100K+ a month: Facebook and Instagram ads built on creative testing at scale and judged on blended ROAS and margin, on a flat fee that never grows with your ad spend.
What does Meta ads management include?
Meta ads management covers Facebook and Instagram account structure, audiences, the pixel and Conversions API, reporting and, above all, creative testing, because creative is the biggest lever in Meta performance. We test creative weekly and scale only what stays profitable. Management starts at $500 a month plus ad spend; creative production (UGC, statics, video) is included in the $1,600 plan.
Answered by John Will, Founder & CEO · Updated
Why do Meta ads stop scaling for ecommerce brands?
Meta ads usually stop scaling because of creative and signals, not the audience. Two or three ads a month burn out fast, a broken pixel or Conversions API feeds Meta incomplete data, budgets follow in-platform ROAS that over-credits clicks, and creative and media buying sit in different hands, so nobody learns from the results fast enough.
Usually not the audience. Meta's delivery system finds buyers for you; what it needs is fresh creative and clean signals. Four causes we see most:
Too little creative
Two or three ads a month burn out fast. Winning on Meta takes constant testing.
Broken signals
Without a working pixel and Conversions API, Meta optimizes on incomplete data.
Judged on in-platform ROAS
Meta's own numbers over-credit clicks. Budget decisions need blended ROAS and margin.
Creative and media in different hands
When one team makes ads and another buys media, nobody learns from the results fast enough.
What does our Meta ads management include?
Strategy, creative and media buying under one team that owns the result, from pixel to profit. We run your account the way we would run our own.
Account and tracking audit
Pixel, Conversions API, attribution and campaign structure, fixed before budget moves.
Funnel builds
Prospecting, retargeting and retention campaigns for every stage of the funnel.
Creative testing
New angles, hooks and formats every week, with the winners iterated and scaled.
UGC, statics and video
On Full Account Management, our designers and video editors produce native UGC, statics and video at no extra charge.
Instagram ads
Feed, Stories and Reels placements built for how Instagram users actually shop.
Decision reporting
Weekly reports with decisions, judged on blended ROAS and contribution margin.
How does working with our Meta ads agency start?
It starts with an audit of your account, tracking and creative, then your 3 biggest leaks and a 90-day plan within 48 hours. We validate the pixel and Conversions API, simplify campaigns so Meta can learn, launch a steady creative testing pipeline, and raise budget only while blended ROAS and margin hold, reported weekly.
Audit, within 48 hours
We review your account, tracking and creative live, then send your 3 biggest leaks and a 90-day plan in writing within 48 hours.
Fix signals and structure
Pixel and Conversions API validated, campaigns simplified so Meta can learn.
Launch creative testing
A steady pipeline of new ads, with clear rules for what gets killed and what gets scaled.
Scale profitably
Budget rises only while blended ROAS and margin hold, reported weekly.
The numbers we manage to.
Figures reflect results managed by our founder and team. Client names kept private unless shown.
What does a Meta ads agency cost with Shaazford?
$500 a month for Meta ads management, plus your ad spend, which you pay Meta. $1,600 a month for Full Account Management with UGC, statics and video from our team. Never a percentage of ad spend.
Full Account Management, $1,600 a month
Meta run end to end with creative included. Built for brands doing $100K+ a month.
Omnichannel Growth, $3,200 a month
Meta plus Google, Amazon, Walmart, TikTok Shop, Shopify and email under one strategy.
Essentials, $500 a month
Management only: a dedicated specialist about 2 hours a day on campaigns, audiences, budgets and a weekly report.
Month to month, cancel at least 10 days before your next billing date, no setup fee. Ad spend is paid to Meta directly.
Meta ads questions, answered.
What are Meta ads?
Meta ads are paid ads on Facebook, Instagram, Messenger and the Audience Network, bought through Meta Ads Manager. For ecommerce they are mainly used to find new customers with creative, then retarget and retain them.
What does a Meta ads agency do?
It plans, builds and manages your Facebook and Instagram advertising: account structure, audiences, creative, testing, pixel and Conversions API, and reporting. Shaazford handles strategy, creative and media buying so one team owns your results.
What is the difference between the $500 and $1,600 plans?
Essentials, $500 a month, is management only: a dedicated Meta ads specialist for about 2 hours a day on campaigns, audiences, budgets and a weekly report on Meta, plus your ad spend. At $1,600 a month, Full Account Management adds ad creative from our designers and video editors and runs Meta end to end. Neither plan takes a percentage of ad spend. It is month to month, and you can move up to the full plan at any time.
How much should I spend on Meta ads?
Enough to exit the learning phase and test creative properly, usually a few thousand a month and up. Our management starts at $500 a month plus ad spend, and we scale budget only while it stays profitable.
How do Instagram ads work for ecommerce?
Instagram ads run through Meta Ads Manager in Feed, Stories and Reels. Meta's delivery system shows each ad to the people most likely to act on it, so the creative itself does most of the targeting. We test new creative weekly and scale the winners.
Do you produce the ad creative too?
Yes. On Full Account Management we produce native UGC, statics and video built for Facebook and Instagram, then iterate on the winners. Creative is the biggest lever in Meta performance, so we treat it as core, not an add-on.
Do you set up the Meta pixel and Conversions API?
Yes. We implement and validate both so your tracking survives iOS privacy changes and your optimization data stays accurate.
How do you measure Meta ad performance?
We judge campaigns on blended ROAS and contribution margin, not just in-platform ROAS, so spending decisions reflect real profit, not over-attributed clicks.
Creative that sells.
Get my Meta ads audit, at no cost ↗We review your account and creative live and send your 3 biggest leaks and a 90-day plan in writing within 48 hours. Yours to keep.