Ecommerce websites built to sell, not just to look good.
Shaazford is the Shopify website design company and ecommerce development agency for brands doing $100K+ a month: Shopify, Shopify Plus, headless and custom builds that load fast, rank in search and convert, then keep improving with the same team after launch.
What does ecommerce website development include?
We design, build, optimize and rank ecommerce stores as one project: the build, conversion-focused design, technical SEO and the content that ranks it, then ongoing optimization so it keeps converting. The same team runs your marketplaces and ads, so the website is built around the traffic you will actually send it.
Answered by John Will, Founder & CEO · Updated
Why do new ecommerce websites underperform?
New ecommerce websites underperform because most redesigns look better and sell the same. The usual causes: pages designed for looks with no plan for product pages, cart and checkout; heavy themes that are slow on mobile and fail Core Web Vitals; SEO lost in migrations without redirects; and build teams that leave at launch.
Most redesigns look better and sell the same. Four reasons we see most often:
Designed for looks, not conversion
Beautiful pages with no plan for product pages, cart and checkout, where the sale is won or lost.
Slow on mobile
Heavy themes and apps that fail Core Web Vitals lose shoppers and rankings.
SEO lost in the move
Migrations without URL mapping and redirects throw away years of rankings.
Built, then handed off
The build team leaves at launch, so nobody tests, fixes or grows the site.
What does our ecommerce website development include?
Shopify website design and development built as a sales engine, by a team that also runs your SEO, ads and email. We build your site the way we would build our own store.
Discovery and architecture
Page strategy, navigation and a build plan mapped to your catalog, margins and growth goals.
Shopify website design
Brand-led, mobile-first design for every template: home, collection, product, cart and checkout.
Development
Shopify and Shopify Plus themes, custom Liquid where needed, headless and custom builds when the business calls for it.
Speed and Core Web Vitals
Page-speed work built into every template from day one.
Ecommerce SEO
Technical SEO, clean URLs, schema, collection and product content, and internal linking.
Migrations
From WooCommerce, BigCommerce or Magento with products, customers, orders, URL mapping and redirects.
CRO after launch
A testing roadmap for product pages, cart and checkout, run by the same team.
How does a website project with us work?
It starts with a 30-minute project call on Google Meet where we agree scope, price and timeline. Wireframes and high-fidelity designs for every template are approved before development. Then we build, move content, set up SEO and redirects, test on real devices and launch, with CRO and SEO on Shopify management afterward if you want it.
Project call
A 30-minute call on Google Meet about what you need, examples you like and your deadline. We agree scope, price and timeline.
Design
Wireframes and high-fidelity designs for every template, approved before development starts.
Build and migrate
Development, content, SEO setup and redirects, tested on real devices before launch.
Launch and improve
Go live, then CRO and SEO on Shopify management if you want us to keep growing it.
The numbers we manage to.
A store we launched in 21 days
For a beauty brand doing $300K a month on Amazon, we shipped a conversion-first Shopify store in 21 days. It reached $85K a month in 90 days.
Read the beauty DTC case study
Figures reflect results managed by our founder and team. Client names kept private unless shown.
What does a Shopify website design company cost?
Builds, redesigns and migrations are quoted up front as fixed one-off projects, agreed on the project call. After launch, Shopify management is $1,600 a month for CRO, SEO, design and development, never a share of revenue.
Website build or redesign, fixed quote
Scoped on the project call: templates, integrations, migration and timeline in writing.
Shopify management, $1,600 a month
The site improved every month after launch: CRO tests, SEO, new pages and fixes.
Essentials, $500 a month
A Shopify specialist about 2 hours a day for upkeep, uploads and small fixes.
Every channel together: Omnichannel Growth, $3,200 a month.
Ecommerce website questions, answered.
What is Shopify website development?
Shopify website development is building and customizing an online store on Shopify: theme development, custom Liquid, apps and integrations, speed work and migrations. Shaazford pairs it with design, SEO and CRO so the store sells after launch.
How much does it cost to build a Shopify website?
It depends on scope: number of templates, custom features, integrations and migration. We quote builds as fixed one-off projects on the project call. Ongoing Shopify management after launch is $1,600 a month.
Is Shopify a good platform for an ecommerce website?
For most brands, yes. Shopify handles hosting, checkout and security, has a large app ecosystem and scales to Shopify Plus. Headless or custom builds make sense only when a brand needs something Shopify themes cannot do.
How do you design a Shopify website that converts?
Start from the pages where the sale is decided: product pages, cart and checkout. Design mobile first, keep pages fast, answer objections with images and reviews, and test after launch rather than guessing.
How do you do SEO for a Shopify website?
Clean site structure and URLs, unique collection and product content, schema markup, fast pages, internal linking and, for migrations, redirects from every old URL. We build SEO into the site from the first template.
Do you migrate stores to Shopify without losing SEO?
Yes. We move products, customers and orders from WooCommerce, BigCommerce or Magento, map every URL and set redirects, so rankings and traffic carry over.
How long does an ecommerce website build take?
A focused Shopify build can launch in a few weeks; we shipped a beauty brand's store in 21 days. Larger or custom builds take longer. We agree the timeline on the project call.
Do you keep improving the site after launch?
Yes, if you want us to. Shopify management at $1,600 a month covers CRO tests, SEO, new pages and fixes, or Essentials at $500 a month covers upkeep and small changes.
A store that sells from day one.
Book a project call ↗Tell us what you want built. On the project call we agree scope, price and timeline.