Google is where buyers search. We make every click pay for itself.
Shaazford is the Google Ads agency for ecommerce brands doing $100K+ a month: Google Shopping ads, Performance Max, Search and YouTube, bid to your real margin rather than click volume, on a flat fee that never grows with your ad spend.
What does Google Ads management include for ecommerce?
Google Ads management for ecommerce covers Search, Shopping, Performance Max and YouTube, plus keyword strategy, product feed management, conversion tracking and reporting tied to your real margin. It starts at $500 a month plus your ad spend, never a percentage of spend, and there is no long contract.
Answered by John Will, Founder & CEO · Updated
Why do ecommerce Google Ads accounts stop being profitable?
Ecommerce Google Ads accounts stop being profitable when spend keeps rising while margin quietly falls. Four causes show up in almost every audit: a messy product feed, Performance Max run as a black box, bidding to ROAS instead of margin, and broken conversion tracking after iOS and GA4 changes, so Google optimizes toward the wrong results.
Spend keeps rising while margin quietly falls. Four causes show up in almost every account we audit:
A messy product feed
Shopping and Performance Max are only as good as the feed. Weak titles and missing attributes waste spend on the wrong searches.
Performance Max as a black box
One campaign for everything hides which products and placements actually make money.
Bidding to ROAS, not margin
A good ROAS on low-margin products can still lose money once landed cost and fees are counted.
Tracking Google cannot trust
Broken conversions after iOS and GA4 changes mean Google optimizes toward the wrong results.
What does our Google Ads management include?
Google Ads management built around your unit economics: landed cost, contribution margin and customer lifetime value. We run your account the way we would run our own.
Google Shopping ads
Feed build and optimization, Merchant Center health and suspension fixes, and Shopping structure by margin.
Performance Max
Asset groups segmented properly, audience signals and feed exclusions, so PMax is managed, not guessed.
Search campaigns
Structure around buyer intent, match types, negatives, ad copy and extensions.
YouTube ads
Performance video for reach and consideration, measured on what it adds to sales.
Conversion tracking
Tracking that survives iOS and cookie changes, GA4 integration and value-based bidding.
Margin-based bidding
Targets set from contribution margin, with weekly search-term and placement exclusions.
Reporting
Weekly reports in plain English and, on Full Account Management, a monthly strategy call.
How do you run Google Ads for ecommerce with us?
It starts with an audit of your account, feed and tracking, then your 3 biggest leaks and a 90-day plan within 48 hours. We fix the feed, Merchant Center and conversion tracking before any budget changes, rebuild Shopping, Performance Max and Search around the products that make money, and scale only while it stays profitable.
Audit, within 48 hours
We review your account, feed and tracking live, then send your 3 biggest leaks and a 90-day plan in writing within 48 hours.
Fix the feed and tracking
Clean feed, healthy Merchant Center and conversions Google can trust, before any budget changes.
Restructure by margin
Shopping, PMax and Search rebuilt around the products and searches that make money.
Scale what is profitable
Budget moves only while it stays profitable, reported weekly.
The numbers we manage to.
Figures reflect results managed by our founder and team. Client names kept private unless shown.
What does Google Ads management cost?
$500 a month for Google Ads management, plus your ad spend, which you pay Google. $1,600 a month for Full Account Management with ad creative, landing page work and a monthly strategy call. Never a percentage of ad spend.
Full Account Management, $1,600 a month
Google Ads run end to end with creative from our designers and video editors. Built for brands doing $100K+ a month.
Omnichannel Growth, $3,200 a month
Google Ads plus Meta, Amazon, Walmart, TikTok Shop, Shopify and email under one strategy.
Essentials, $500 a month
Management only: a dedicated specialist about 2 hours a day on campaigns, bids, negatives and a weekly report.
Month to month, cancel at least 10 days before your next billing date, no setup fee. Ad spend is paid to Google directly.
Google Ads questions, answered.
What does a Google Ads agency do?
It plans, builds and manages your paid search: Search, Shopping, Performance Max and YouTube, plus keyword strategy, feed management, conversion tracking and reporting. Shaazford runs all of it tied to your real margin.
How much does Google Ads management cost?
Shaazford's Google Ads management is $500 a month plus your ad spend, or $1,600 a month for Full Account Management with ad creative included. We never charge a percentage of ad spend, and there are no long contracts.
What is the difference between the $500 and $1,600 plans?
Essentials, $500 a month, is management only: a dedicated Google Ads specialist for about 2 hours a day on campaigns, bids, negatives and a weekly report on Google Ads, plus your ad spend. At $1,600 a month, Full Account Management adds ad creative from our designers and video editors, landing page work and a monthly strategy call, run end to end. Neither plan takes a percentage of ad spend. It is month to month, and you can move up to the full plan at any time.
Do Google Shopping ads work for ecommerce?
Yes, when the product feed is clean and bids follow margin. Shopping ads show your product, image and price to people already searching for it, which makes them one of the highest-intent channels for ecommerce.
How do Google Shopping ads work?
Google builds Shopping ads from your product feed in Merchant Center: titles, images, prices and attributes. When someone searches, Google matches the query to products in your feed and runs an auction. Feed quality and bids decide which products show and how often.
What is the difference between Search, Shopping and Performance Max?
Search targets keyword queries with text ads, Shopping shows your products with image and price, and Performance Max runs across all of Google from one campaign. We use the right mix for your goals and feed quality.
How do you run Google Ads for ecommerce profitably?
Start with a clean feed and accurate conversion tracking, structure Shopping and Performance Max by product margin, run Search around buyer intent, and set bids from contribution margin rather than a blanket ROAS target. Then cut wasted search terms and placements every week.
How do you stop wasted ad spend?
Through disciplined structure, ongoing search-term audits, negative-keyword lists and placement exclusions, plus margin-based bidding so budget flows only to searches that actually convert.
Make every Google click earn.
Get my Google Ads audit, at no cost ↗We review your account live and send your 3 biggest leaks and a 90-day plan in writing within 48 hours. Yours to keep.