Selling 1P to Amazon? Chargebacks and deductions are eating your margin.
Shaazford is the Amazon Vendor Central agency for brands doing $100K+ a month that want to reach $1M. Purchase orders, chargeback recovery, vendor scorecards, catalog and vendor advertising, run by a senior team that knows both sides of Amazon and runs your 1P business as if it were its own, for one flat fee.
What is the difference between Vendor Central and Seller Central?
Vendor Central (1P) means you sell wholesale to Amazon and Amazon sets the retail price. Seller Central (3P) means you sell directly to shoppers and control price and inventory. We run both, and for Vendor Central we handle purchase orders, catalog, vendor advertising, and chargeback and shortage disputes so your wholesale margin holds, for a flat $1,600 a month and never a percentage of ad spend.
Answered by John Will, Founder & CEO · Updated
Why does Vendor Central margin leak, even when sales grow?
Vendor Central margin leaks because selling 1P hands Amazon pricing and inventory control, so the levers you keep must be run by people who know the system. Four leaks show up in most vendor accounts: chargebacks nobody disputes, scorecard penalties, vendor ads judged on ROAS alone, and Seller and Vendor accounts running out of sync.
Selling 1P means handing Amazon pricing and inventory control, so the levers you keep have to be run by people who know the system. Four leaks show up in most vendor accounts:
Chargebacks nobody disputes
Shortage, compliance and packaging chargebacks and co-op deductions quietly drain margin when no one fights them.
Scorecard penalties
Fill rate, on-time delivery and scorecard misses turn into penalties before anyone takes corrective action.
Vendor ads judged on ROAS alone
Advertising runs without a margin target, so spend grows faster than profit.
Seller and Vendor out of sync
Run both sides without one team and you get pricing conflicts, MAP violations and accidental cannibalization.
What does our Amazon Vendor Central management include?
The whole 1P program under one roof. No piecemeal scopes: every lever you keep on the first-party side is handled by a senior Amazon Vendor Central consultant who knows the system, with design, advertising and catalog specialists behind them.
Vendor Central account management
End-to-end management of PO flow, terms and account health, with a senior expert on your account.
PO negotiation and operations
Purchase order negotiation, pricing strategy and margin protection, plus EDI, fill-rate and OTIF support, Born-to-Run programs and forecast collaboration.
Chargeback and shortage recovery
Chargeback disputes, shortage and co-op claims, deduction audits and dispute tracking, recovering money Amazon has wrongly taken.
Scorecard monitoring
Vendor scorecard tracking and corrective action before penalties hit.
1P catalog and content
Titles, bullets, A+ Content and Brand Store, variation builds, item setup and indexation audits, tuned for first-party.
Vendor advertising
Sponsored Brands, Sponsored Display, Amazon DSP and Amazon Marketing Cloud, managed to margin-based targets, plus Vine and co-op terms.
Hybrid 1P plus 3P and brand protection
Vendor Central for core SKUs, Seller Central for launches, premium SKUs or international expansion, with unauthorized-seller monitoring on the 3P side.
Reporting and strategy
Weekly performance reporting, monthly strategy calls, quarterly roadmap reviews and honest 1P versus 3P guidance.
How does Amazon Vendor Central consulting start with us?
It starts with a 30-minute audit call where we pull your scorecard and review your chargebacks live, then send your 3 biggest leaks and a 90-day plan within 48 hours. First we file open disputes and fix scorecard and PO issues. Then we rebuild catalog, A+ and vendor advertising around margin, with weekly reporting.
Audit, within 48 hours
A 30-minute call where we pull your scorecard and review your chargebacks live, then your 3 biggest leaks and a 90-day plan in writing within 48 hours.
Recover and stabilize
Open disputes filed, scorecard issues corrected and PO flow cleaned up first, because that money is already yours.
Grow the 1P business
Catalog, A+ and vendor advertising rebuilt around margin, with pricing negotiations planned ahead of each purchase order.
Report and scale
Weekly reporting and a monthly strategy call, with a straight answer on when a hybrid Seller plus Vendor setup earns more.
The numbers we manage to.
The difference, plainly
A senior expert runs your account, not a rotating junior team. Pricing is flat, never a cut of your ad spend, with no 6 to 12 month lock-ins. We recover chargebacks and deductions, not just optimize ads, and we own the outcome, not just the ticket.
Figures reflect results managed by our founder and team. Client names kept private unless shown.
What does Amazon Vendor Central management cost?
Vendor Central management is part of Full Account Management at $1,600 a month, everything included: your account manager, designers, video editors and developers. Never a percentage of ad spend or sales, so the fee does not grow as you grow.
Full Account Management, $1,600 a month
The whole 1P program: POs, chargebacks, scorecards, catalog, A+ and vendor advertising. Built for brands doing $100K+ a month.
Omnichannel Growth, $3,200 a month
Amazon plus Walmart, TikTok Shop, Shopify, Google and Meta ads, and email under one strategy.
Essentials, $500 a month
A dedicated Amazon specialist about 2 hours a day on a set task list. Move up any time.
Month to month, cancel at least 10 days before your next billing date, no setup fee. Running Seller Central and Vendor Central together? We scope the hybrid on the audit call.
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Vendor Central questions, answered.
What does a Vendor Central agency do?
It manages your first-party Amazon relationship: A+ Content and catalog, vendor advertising, chargeback and shortage disputes, EDI and purchase orders, and pricing negotiations. Shaazford runs the whole 1P program for brands doing $100K+ a month so your wholesale business with Amazon stays profitable.
What is the difference between Vendor Central and Seller Central?
Vendor Central (1P) means you sell wholesale to Amazon and Amazon sets retail pricing. Seller Central (3P) means you sell directly to shoppers and control pricing and inventory. We manage both and tell you honestly which one fits your margins.
Should I be on Vendor Central or Seller Central?
It depends on your margins, control needs and scale. We give you an honest recommendation, 1P, 3P or hybrid, and manage whichever you choose.
Can you help recover Amazon chargebacks and shortages?
Yes. We audit and dispute unjustified chargebacks, co-op deductions and shortage claims, recovering money Amazon has wrongly taken from your account.
Do you manage Amazon vendor advertising?
Yes. We run Sponsored Brands, Sponsored Display, DSP and Amazon Marketing Cloud campaigns for vendors, tied to real margin rather than vanity ROAS.
What should I look for in a Vendor Central agency?
Look for hands-on 1P experience with purchase orders, chargebacks and shortage disputes, vendor advertising tied to margin rather than ROAS alone, and the ability to run a hybrid Seller plus Vendor setup. Ask who actually runs the account and how you are billed. Shaazford's Vendor Central management is a flat $1,600 a month, month to month, with no cut of ad spend.
How much does Amazon Vendor Central management cost?
Vendor Central management is part of Full Account Management at $1,600 a month, flat, with design, video and advertising management included. Ad spend is paid to Amazon directly and we never take a percentage of it. Plans are month to month with no setup fee: cancel at least 10 days before your next billing date and you are not charged again.
Is there a smaller plan than $1,600 a month?
Yes. Essentials is $500 a month: a dedicated Amazon specialist for about 2 hours a day on a set task list: advertising, listing and catalog upkeep, account monitoring and a weekly report. PO negotiation, chargeback recovery, design and growth work sit in Full Account Management at $1,600 a month, the plan built for brands doing $100K+ a month. It is month to month, and you can move up at any time.
We find the money Amazon owes you. Then we win it back.
Get my Vendor Central audit, at no cost ↗We pull your scorecard, review your chargebacks and send your 3 biggest leaks and a 90-day plan in writing within 48 hours. No contract, no setup fee, no pressure.