Your listings look inconsistent. We build the system.
Shaazford builds the Amazon brand guidelines and design system behind a consistent catalog, for brands doing $100K+ a month: color, typography, logo usage, image templates, and A+ standards built on Amazon's own image guidelines, so every listing, Store page, and ad looks unmistakably yours.
What are Amazon brand guidelines, and why do you need them?
Brand guidelines are the design system behind a consistent catalog: colour, typography, logo use, image templates and A+ standards. They make every listing, Brand Store page and ad look like one brand, which raises trust, and they let new products launch on-brand in hours instead of days because the templates already exist.
Answered by John Will, Founder & CEO · Updated
Why do Amazon catalogs look like five different brands?
When every product is designed from scratch, your catalog looks like five different brands and shoppers feel it. Four causes we see most:
Every listing designed from scratch
A new designer, new fonts and new colours with every launch.
No rules for logo and colour
Sizes, spacing and palettes drift across listings, Store and ads.
A+ modules that do not match
Each product's A+ uses a different layout, so the brand never feels established.
Slow launches
Without templates, every new product starts from a blank page and takes days.
What do our Amazon brand guidelines include?
A documented system, not per-asset guesswork. A senior brand designer builds color, type, templates, and standards once, so consistency is the default and every future launch is faster. We build it the way we would for our own brand.
Color & typography system
A defined palette and type hierarchy so every asset feels like one brand.
Logo & usage rules
Clear rules for logo sizing, spacing, and placement across listings, Store, and ads.
Image & infographic templates
Reusable templates so new products launch on-brand in hours, not days.
A+ Content standards
A consistent A+ module style and layout across your whole catalog.
Brand Store style
A documented Store look so every page stays cohesive as you add products.
Tone & messaging guide
A simple voice guide so your copy sounds like one brand everywhere.
Asset library & handoff
An organized, editable asset library handed to you or your team.
How does a brand guidelines project with us work?
Project call
A senior designer reviews your catalog live and shows you where your brand looks inconsistent, and how a system fixes it. We agree scope, price and timeline.
Review the catalog
Your listings, A+ modules and Store pages reviewed side by side and against Amazon's image guidelines.
Build the system
Color, type, logo rules, image and infographic templates, A+ standards, Store style and a tone guide.
Hand over the library
An organized, editable asset library for you or your team, so new products launch on-brand in hours.
The numbers we manage to.
One look across 185 listings
Polish Gallery is an Amazon account Shaazford runs end to end. One Brand Story, designed once, runs under all 185 of its listings in a single look.
Read the Polish Gallery case study
Figures reflect results managed by our founder and team. Client names kept private unless shown.
What do Amazon brand guidelines cost?
A brand system starts at $500, scaled to catalog size, with no per-asset markups and no 6 to 12 month lock-ins. Listings, A+ and Brand Stores designed on the system are priced per listing from $150. Brands on Full Account Management at $1,600 a month get design included.
Brand system, from $500
Color, type, logo rules, templates, A+ standards and an asset library, scaled to catalog size.
Listing images, from $150 per listing
Galleries designed on your system, with variation images and 2 revision rounds.
A+ $200, Brand Story $100, Brand Store $1,000
Designed on the same system, so every page matches.
No minimum project and no long contracts.
Building a brand on Amazon? Read these first.
Straight answers for brands doing $100K+ a month: what agencies charge, how pricing models compare as you scale, and which agencies are worth a call.
How to design an Amazon Brand Store that sells
Amazon Brand Stores are free to build. Amazon's own store statistics, the page structure to use, and two real stores we designed, section by section.
A+ ContentHow much does Amazon A+ Content cost in 2026?
Amazon A+ Content is free to publish; the cost is design. 2026 agency ranges, freelancer rates, what drives the price, and our flat $200 per listing.
Amazon brand guidelines questions, answered.
What are Amazon brand guidelines?
A documented design system, color, type, logo, templates, and A+ standards, that keeps your catalog consistent. We build it once so every listing and Store page looks unmistakably yours.
Why do I need a brand system on Amazon?
Because a consistent, premium look raises trust and conversion. Inconsistent listings make even a great product look generic.
What are Amazon's image guidelines?
Amazon allows up to nine images per listing and recommends at least six plus a video. The main image must be on a pure white background with the product filling 85% of the frame, with no text or logos. We build your brand guidelines on top of those rules.
Do you create reusable templates?
Yes. We deliver image and A+ templates so new products launch on-brand in hours, not days.
How much do brand guidelines cost?
A brand system starts at $500, scaled to catalog size. No long contracts.
Do I own the files?
Yes. We hand over an organized, editable asset library to you or your team.
Is this the same as Amazon brand protection?
No. Brand guidelines control how your brand looks. Brand protection keeps hijackers and unauthorized sellers off your listings, which we handle as part of account health, and Amazon Brand Protection setup is a one-off project at $750.
Make every listing look like one premium brand.
Book a project call ↗A senior designer reviews your catalog live and shows you exactly where your brand looks inconsistent, and how a system fixes it. No pitch, no commitment.