How to design an Amazon Brand Store that sells

What is an Amazon Brand Store, and what does it cost?

A Brand Store is your own multi-page storefront inside Amazon, with its own URL, navigation and shoppable pages. Amazon says creating and maintaining one is free, and it is open to Brand Registry sellers, vendors and agencies, with no requirement to advertise. The builder previews desktop and mobile, and Store Insights reports sales, visits, page views, traffic sources and, since February 2024, bounce rate, dwell time and new-to-Store visitors.

So, like A+ Content, the cost is the design. Published 2026 ranges for Brand Store design run $500 to $3,000 (amzdudes) and $1,000 to $8,000 (Cueball Creatives). Ours is $1,000 per store, home page plus category pages, desktop and mobile, as part of our Amazon design service.

Do Amazon Brand Stores increase sales?

Amazon publishes these figures about Store shoppers and Store quality:

How should you structure an Amazon Brand Store?

Amazon recommends at least three levels of pages. The harder question is how to divide them, and the answer is: the way your buyer already thinks about the range, not the way your warehouse lists it.

For Importer AM, buyers shop by tradition and season, so the navigation reads Napkins, Communion Wafers, Christmas Wafers, Prayer Candles and Easter Eggs, and one banner tells the whole brand as four seasons: Wigilia in December, Easter, Communion in May and All Saints in November.

What should an Amazon Brand Store home page include?

• A hero with one brand promise, not a slogan collage. Importer AM's is 'Polish Traditions Beautifully Preserved'.
• Navigation that matches how buyers shop the range.
• One banner that explains the whole brand in a line (Importer AM: four seasons of tradition).
• Shoppable lifestyle scenes, so browsing and buying are one tap apart.
• Best sellers early, for the shopper who already knows what they want.
• Category stories, each with its own banner and reason to buy.
• A gift or cross-brand block, and for big ranges a finder (Polish Gallery asks which bauble size you want).

How do you design an Amazon Brand Store step by step?

1. Write the brand promise. One line the hero can carry.
2. Map the range to the buyer's mental model. Season, use, size, style or recipient: pick the one your buyers use.
3. Plan at least three levels. Home, category pages, and sub-category or collection pages.
4. Design desktop and mobile together. Banners that work at desktop width often fail on a phone; check both in the builder.
5. Make images shoppable. Lifestyle tiles with product hotspots turn browsing into add-to-cart.
6. Launch, then read Store Insights. Watch sales, visits, bounce rate and traffic sources by page.
7. Refresh at least every 90 days. Amazon links updated Stores with more repeat visitors and higher sales per visitor.

Can one Brand Store serve Amazon Europe?

Amazon offers a multi-country tool that replicates a Store to other marketplaces and translates it. Have a native speaker review the result, and localise banners with text inside the image, because the tool translates text, not the words baked into your artwork. The Europe localization guide covers this in full.