Your buyers already shop Walmart. We get your brand in front of them.
Shaazford runs Walmart Marketplace for brands doing $100K+ a month on Amazon that want a second engine toward $1M. Seller Center, listings, Walmart Connect ads and WFS, run by the same team as your Amazon account, on one flat fee.
What does a Walmart Marketplace agency do, and what does it cost?
A Walmart Marketplace agency runs your seller account end to end: Seller Center setup, item setup and listings, Walmart Connect ads, Walmart Fulfillment Services (WFS) and account health. Shaazford does it for brands doing $100K+ a month for a flat $1,600 a month, or $500 a month off both when bundled with Amazon, with no long contract.
Answered by John Will, Founder & CEO · Updated
Why do Amazon brands leave money on Walmart Marketplace?
Most Amazon brands still run Walmart as an afterthought, even though Walmart reported marketplace sales up 52% in its quarter to July 2026. The same four mistakes keep showing up: Amazon listings copied over as they are, Walmart Connect left switched off, fulfillment that loses the badge, and a second agency to manage.
Walmart reported marketplace sales up 52% in its quarter to July 2026, yet most Amazon brands still run Walmart as an afterthought. Four mistakes show up again and again:
Amazon listings copied over as they are
Walmart ranks on its own content rules and Listing Quality score. A copied listing rarely wins the Buy Box or the search.
Walmart Connect left switched off
Without Sponsored Search, new items never get the early sales velocity Walmart's ranking rewards.
Fulfillment that loses the badge
Slow shipping means no fast-delivery tags. Walmart Fulfillment Services (WFS) items get Fulfilled by Walmart and 2-day shipping tags.
A second agency to manage
A separate Walmart vendor means two plans, two reports and channels that undercut each other on price.
What does our Walmart Marketplace management include?
Everything a Walmart Marketplace seller needs, run with the same rigor as your Amazon account, by one team that plans both channels together.
Seller Center setup
Application, verification, shipping templates and full account setup, so you launch cleanly the first time.
Item setup and Walmart listings
Content, images, attributes and category mapping built for Walmart search and the Buy Box.
Walmart Connect ads
Sponsored Search and Sponsored Brands campaigns managed to your margin, the same profit-first way we run Amazon PPC.
Walmart WFS
Walmart Fulfillment Services evaluation, inbound planning and inventory health, for the Fulfilled by Walmart and 2-day tags.
Listing Quality and Pro Seller
Listing Quality score management and Pro Seller badge work, the trust signals that lift conversion.
Buy Box and account health
Buy Box monitoring, unauthorized-seller response, pricing fixes, returns and case management.
One plan with Amazon
Pricing, promotions and inventory coordinated across both channels, with one weekly report.
How do you start selling on Walmart Marketplace with us?
It starts with an audit of your catalog, margins and category fit, then your 3 biggest opportunities and a 90-day Walmart plan within 48 hours. In the first 30 days we set up Seller Center, items, listings and WFS from your best Amazon sellers, launch Walmart Connect on day one, then scale over months 2 to 6.
Audit, within 48 hours
We check your catalog, margins and category fit live, then send your 3 biggest opportunities and a 90-day Walmart plan in writing within 48 hours.
Set up, first 30 days
Seller Center, item setup, listings and WFS planning, built from your best Amazon sellers first.
Launch with Walmart Connect
Sponsored Search on day one to earn the early sales and reviews Walmart ranking rewards.
Scale, months 2 to 6
More SKUs, WFS, Pro Seller and Sponsored Brands, reported weekly next to your Amazon numbers.
The numbers we manage to.
A Walmart launch we ran
A home goods brand went from $0 to $42K a month on Walmart in five months: a 14% lift in total sales, fully incremental to its Amazon business.
Read the Walmart launch case study
Figures reflect results managed by our founder and team. Client names kept private unless shown.
What does Walmart Marketplace management cost?
$1,600 a month for full Walmart management, everything included, never a percentage of sales. Brands that also run Amazon with us save $500 a month on both. Walmart itself charges no setup or monthly fee; you pay a referral fee per sale by category.
Walmart management, $1,600 a month
Seller Center, listings, Walmart Connect, WFS and account health. $500 a month off both when bundled with Amazon.
Omnichannel Growth, $3,200 a month
Walmart plus Amazon, TikTok Shop, Shopify, paid ads and email under one strategy.
Essentials, $500 a month
A dedicated Walmart specialist about 2 hours a day on a set task list. Move up any time.
Walmart referral fees, per Walmart's fee schedule: 15% for most categories, 8% consumer electronics, 6% personal computers, up to 20% for jewelry.
Choosing a Walmart agency? Read these first.
Straight answers for brands doing $100K+ a month: what agencies charge, how pricing models compare as you scale, and which agencies are worth a call.
The best Walmart Marketplace agencies in 2026
Walmart Marketplace agencies compared for brands doing $100K+ a month: who is listed by Walmart, how they charge, published results, and what Walmart itself costs.
Best agenciesThe best agencies to run Amazon, Walmart and TikTok Shop together (2026)
Agencies that run Amazon, Walmart and TikTok Shop under one team, compared for brands doing $100K+ a month: pricing, channels and published results.
Agency pricingFlat fee vs percentage of ad spend: what a $100K a month brand actually pays
Worked numbers for a $100K and a $1M a month Amazon brand: what percentage-of-ad-spend, percentage-of-revenue and flat-fee agencies cost as you scale.
Walmart Marketplace questions, answered.
What does a Walmart Marketplace agency do?
It manages your Walmart Marketplace seller account end to end: Seller Center setup, item setup and listings, Walmart Connect ads, Walmart Fulfillment Services and account health. Shaazford runs all of it, alongside your Amazon account if you have one, so one team owns your Walmart revenue.
How do you sell on Walmart Marketplace?
Apply for a Walmart Marketplace seller account, complete verification, set up shipping and items, then launch with Walmart Connect ads to build early sales. Shaazford handles each step, starting from your best-selling products on Amazon.
What is Walmart WFS?
Walmart Fulfillment Services (WFS) is Walmart's fulfillment program: Walmart stores, picks, packs and ships your orders and handles returns and customer service. WFS items get Fulfilled by Walmart and 2-day shipping tags. Walmart lists fees from $3.45 per item for items of 1 lb or less, plus $0.75 per cubic foot per month for storage.
How much does Walmart Marketplace management cost?
Walmart management is a flat $1,600 a month, never a percentage of sales. Brands that also run Amazon with us save $500 a month on both. Walmart itself charges no setup or monthly fee; sellers pay a referral fee per sale, 15% for most categories.
Is there a smaller plan than $1,600 a month?
Yes. Essentials is $500 a month: a dedicated Walmart specialist for about 2 hours a day on a set task list: Walmart Connect ads, listing and item upkeep, account health monitoring and a weekly report. Item setup projects, design, video and growth work sit in full Walmart management at $1,600 a month, or $500 off both when bundled with Amazon. It is month to month, and you can move up to the full plan at any time.
Is selling on Walmart worth it if I already sell on Amazon?
For most established Amazon brands, yes. Walmart reported marketplace sales up 52% in its quarter to July 2026, and a home goods brand we manage reached $42K a month on Walmart in five months, fully incremental to Amazon. We run Walmart alongside your Amazon account so it adds sales without adding work.
What can you sell on Walmart Marketplace?
Most product categories a brand sells on Amazon, subject to Walmart's category rules and approvals. Some categories need extra approval or documents. On the audit call we check your catalog against Walmart's rules before you apply.
Do you run Walmart Connect ads?
Yes. We build and manage Walmart Connect Sponsored Search and Sponsored Brands campaigns around your contribution margin, the same profit-first way we run Amazon PPC.
A second revenue engine, without a second agency.
Get my Walmart audit, at no cost ↗We check whether Walmart fits your category and send a 90-day launch plan in writing within 48 hours. Yours to keep.