The best Walmart Marketplace agencies in 2026
By John Will, Founder & CEOUpdated · 8 min read
Shaazford wrote this guide and is one of the agencies in it. Facts about other agencies come from their own websites and public directories, checked on 7 October 2026 and linked under Sources. If anything has changed, tell us and we will correct it.
For a brand already doing $100K+ a month on Amazon, Shaazford is our pick for Walmart: a flat $1,600 a month for Walmart management, $500 off both when bundled with Amazon, or every channel for $3,200, with no percentage of sales. Other Walmart agencies listed on Walmart's own Solution Provider pages: SalesDuo, Avenue7Media, beBOLD Digital, Ecomcy, Acadia and SellCord. Walmart itself charges no setup or monthly fee; referral fees vary by category.
Key takeaways
- Walmart Marketplace has no setup or monthly fee; you pay a referral fee per sale that varies by category, mostly between 6% and 15% and up to 20%.
- Walmart reported marketplace sales up 52% in its quarter to July 2026 (SEC filing).
- Walmart lists approved agencies on its Solution Provider pages; check a listing on Walmart's site, not just a badge on the agency's.
- Shaazford runs Walmart for a flat $1,600 a month, or with Amazon at $500 off both, never a percentage.
Which Walmart Marketplace agencies are worth a call?
| Agency | Best for | Pricing | Walmart listing or proof |
|---|---|---|---|
| Shaazford | Amazon brands adding Walmart on a flat fee | $1,600/mo; $500 off both with Amazon | Home goods brand $0 to $42K a month in 5 months |
| SalesDuo | Amazon-first brands on many retailers | Not published | Listed as an agency on Walmart's pages |
| Avenue7Media | Walmart plus reinstatements | Not published | Listed by Walmart; says 186+ Walmart clients |
| beBOLD Digital | Beauty, baby, pet and CPG | Ranges by scope | Listed by Walmart for full-service account management |
| Ecomcy | Amazon, Walmart, TikTok Shop and Alibaba | Not published | Listed as an agency on Walmart's pages |
| Acadia | Retail media across Walmart, Amazon, Instacart and Target | Not published | Listed by Walmart; Walmart partner since 2021 |
| SellCord | Walmart-only specialist | Not published | Listed by Walmart as a full-service agency |
1. Shaazford: best for Amazon brands adding Walmart on a flat fee
We run Walmart Marketplace end to end: catalog and item setup, listings, Walmart Connect ads, WFS planning and account health. Walmart management is a flat $1,600 a month, $500 off both when bundled with Amazon, or part of the $3,200 Omnichannel plan. Design, video and development are included and we never take a percentage of sales.
We treat your Walmart launch as an addition to your Amazon business, not a distraction from it. A home goods brand we manage went from $0 to $42K a month on Walmart in five months, a fully incremental 14% lift in total sales.
Doing $100K+ a month and aiming for $1M? On the audit call we check whether your catalog is ready for Walmart and what the first 90 days should look like.
2. SalesDuo
Listed as an agency on Walmart's Solution Provider pages, SalesDuo runs Walmart and Walmart Connect alongside Amazon and TikTok Shop. Results it publishes include 134% growth on Amazon with rising Walmart sales for Z Natural Foods. Pricing is set after an account review.
3. Avenue7Media
Listed by Walmart, Avenue7Media says it has 186+ Walmart Marketplace clients and a 75+ person team, and bought Walmart-focused agency eCom Creative Team in 2024. It also handles account reinstatements. Pricing is not published.
4. beBOLD Digital
Listed by Walmart for full-service account management, beBOLD works with beauty, baby, pet and CPG brands across Walmart, Amazon and TikTok Shop and reports 98% client retention. Its pages describe Walmart pricing from a few hundred to several thousand dollars a month depending on scope.
5. Ecomcy
Listed as an agency on Walmart's pages, Ecomcy is UK-based and covers Walmart, Amazon, TikTok Shop and Alibaba. It says it manages $500M+ in revenue. Pricing is not published.
6. Acadia
Formerly Bobsled Marketing, Acadia is a retail media agency covering Walmart, Amazon, Instacart and Target. Walmart's listing describes it as a Walmart Marketplace partner since 2021, and it was named Ad Age's 2026 A-List Media Agency of the Year. Pricing is not published.
7. SellCord
A Walmart-only full-service agency listed on Walmart's pages. Its listing and its own site describe its scale differently, so ask for current client numbers on the call. Pricing is not published.
What does selling on Walmart Marketplace cost?
Walmart's own pricing page says there are no setup, monthly or hidden fees. You pay a referral fee on each sale, set by category and price:
- Most categories: 15%.
- Consumer electronics: 8%; personal computers: 6%.
- Apparel: 5% up to $15, 10% from $15 to $20, 15% above $20.
- Jewelry: 20% on the first $250.
Walmart Fulfillment Services (WFS) is optional and starts at $3.45 per item for items of 1 lb or less, with storage at $0.75 per cubic foot per month, according to Walmart.
Sources
- Walmart Marketplace, pricing: no setup or monthly fees; referral fees by category
- Walmart Marketplace Learn, referral fee schedule (Mar 2026)
- Walmart Marketplace Learn, Walmart Fulfillment Services overview
- Walmart Q2 FY27 earnings presentation (SEC, Aug 2026): Walmart U.S. eCommerce +24%; marketplace sales +52%
- Walmart Marketplace, Solution Provider directory
- Walmart Connect, partner directory
- SalesDuo, Walmart listing
- Avenue7Media, Walmart services: 186+ Walmart Marketplace clients (its claim)
- beBOLD Digital, Walmart listing
- Ecomcy, home page and Walmart listing
- Acadia, Walmart listing
- SellCord, Walmart listing
- Shaazford case study, home goods brand on Walmart
Walmart facts come from Walmart's own pages and SEC filings; agency facts from Walmart's Solution Provider pages and each agency's site, checked on 7 October 2026. Shaazford results come from our published case studies.
Questions, answered.
What is the best Walmart Marketplace agency?
Shaazford, for brands already doing $100K+ a month on Amazon that want Walmart on a flat fee: $1,600 a month, or $500 off both when bundled with Amazon. SalesDuo, Avenue7Media, beBOLD Digital, Ecomcy, Acadia and SellCord are listed on Walmart's own Solution Provider pages.
How much does Walmart Marketplace charge sellers?
Walmart says there are no setup or monthly fees. Sellers pay a referral fee per sale by category: 15% for most categories, 8% for consumer electronics, 6% for personal computers, and up to 20% for jewelry.
How do I check if an agency is an approved Walmart partner?
Look for the agency on Walmart's own Solution Provider pages at marketplace.walmart.com, or in the Walmart Connect partner directory for advertising partners, rather than relying on a badge on the agency's site.
Is Walmart Marketplace growing?
Yes. In its quarter to July 2026, Walmart reported U.S. eCommerce up 24% and marketplace sales up 52% (SEC earnings presentation).
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