$0 to $42K a month on Walmart in five months
A home goods brand was 100% Amazon dependent. We opened Walmart as a fully incremental channel without touching what already worked.
Where they started.
All revenue sat on one marketplace. A single policy change or account issue could take the whole business down, and a large, lower-competition channel was being left on the table.
The levers we pulled.
Onboarded and optimized
Full Walmart Marketplace onboarding with 32 SKUs optimized for Walmart search, not copy-pasted from Amazon.
Ran Walmart Connect
A dedicated ad strategy for Walmart's lower-CPC environment, managed to profit from launch.
Migrated to WFS
Select items moved to Walmart Fulfillment Services for the buy-box and delivery advantages that drive rank.
What changed.
- Walmart revenue from $0 to $42K a month
- CPC 18% lower than Amazon on average
- Walmart Pro Seller Badge by month three
- Total brand revenue up 14%, fully incremental
Real figures from an account we manage. Home Goods brand, name kept private. Verifiable on request.
Want results like this?
We pull your account live, find your three biggest leaks, and hand you a 90-day plan to keep.