Amazon listing images: the rules, the sizes, and what each slot should do
By John Will, Founder & CEOUpdated · 7 min read
Amazon lets a listing show up to nine images and recommends at least six plus a video. The main image must be on a pure white background (RGB 255, 255, 255), with the product filling at least 85% of the frame and no text, logos, watermarks or props. Images need at least 500 pixels on the longest side and more than 1,000 pixels to enable zoom. Every other slot should answer one buyer question: size, features, use, trust or gifting.
Key takeaways
- Up to nine images per listing; Amazon recommends at least six images and one video.
- Main image: pure white background, product at 85% or more of the frame, no text, logos, props or multiple views.
- Size: 500 to 10,000 px on the longest side; over 1,000 px enables zoom, and Amazon calls 1,600 px or more optimal.
- Give each secondary image one job: scale, detail, lifestyle, how-to, origin and trust, then gifting or the range.
What are Amazon's main image requirements?
| Rule | Amazon's requirement |
|---|---|
| Background | Pure white, RGB 255, 255, 255 |
| Frame fill | The product fills 85% or more of the frame |
| Size | 500 to 10,000 px on the longest side; over 1,000 px for zoom (Amazon calls 1,600+ optimal) |
| Formats | JPEG (preferred), TIFF, PNG or non-animated GIF |
| Not allowed | Text, graphics, logos, watermarks, promotional messages, props not included in the sale, multiple views, cropping |
| Packaging | Show the product, not the box, except for consumables and collectibles |
These rules apply to the main image only. The main image has one job, which is to win the click in search results at thumbnail size, so shape and colour matter more than detail.
How many images should an Amazon listing have?
Amazon allows up to nine images and recommends at least six plus one video. We design seven as standard, because seven covers every buyer question without repeating ourselves, and ten for listings that need more slots, such as sets, variations or products with setup steps.
What should each listing image slot do?
Shoppers read the gallery in order, on a phone, in seconds. So we give every slot one buyer question to answer before it is asked. This is the plan we use, with real slots from listings we designed:
| Slot | Job | Buyer question it answers |
|---|---|---|
| 1. Main image | Win the click in search | What is it? |
| 2. Size and scale | Show it in a hand or with measurements | How big is it? |
| 3. Features and detail | Callouts on what makes it better | Why this one? |
| 4. Lifestyle | The product where the buyer will use it | How will it look in my home? |
| 5. How it works | Steps, setup or use | Is it easy? |
| 6. Origin and trust | Where and how it is made, badges, guarantees you really offer | Can I trust it? |
| 7. Gift or range | Packaging, gifting, or the rest of the collection | Who is it for, and what else is there? |
Want this done for your listing? Seven images are $150 per listing, ten are $200. Send one listing on WhatsApp and we design the first sample at no cost.
Can Amazon listing images have text?
Not the main image. Secondary images can: Amazon's guidance allows in-use shots, detail shots, size comparisons and usage instructions, and we found no Amazon rule that caps text on them. Our rule is readability on a phone: one short headline and no more than three or four callouts per image.
If you sell in more than one country, the text inside your images is part of the listing. Amazon says text in images and videos should be translated for each marketplace, which is why we build image text as editable layers from one master (see the Amazon Europe localization guide).
What size should Amazon listing images be?
Any image must be at least 500 px on its longest side, and no more than 10,000 px. Over 1,000 px turns on zoom, and Amazon's 2026 guidance calls 1,600 px or more optimal. Square images use the full thumbnail. We deliver square images well above the zoom threshold, as JPEG, which is Amazon's preferred format.
How much does listing image design cost?
Our listing images are $150 per listing for seven images and $200 for ten, flat, with variation images and two revision rounds included. Published 2026 agency ranges run $500 to $2,500 per ASIN for five to seven images; the A+ Content cost guide has the full comparison, and our listing image design page shows the process.
Sources
- Amazon, product photo guide: white background, 85% frame fill
- Amazon Seller Forums, image requirements (2024 and 2026 staff posts)
- Amazon Seller Forums, product image requirements summary (Nov 2024)
- Amazon, product listings guide: up to nine photos
- Amazon, listing translation guide (Feb 2025): local-language requirement; Build International Listings scope
- amzdudes, Amazon creative agency costs (Sep 2026)
Prices in this guide are Shaazford's published rates, checked September 30, 2026. Amazon changes its rules often; we re-check this guide every quarter.
Questions, answered.
What are Amazon's main image requirements?
A pure white background (RGB 255, 255, 255), the product filling at least 85% of the frame, and no text, graphics, logos, watermarks, props that are not included, multiple views or cropping. At least 500 pixels on the longest side, and over 1,000 pixels for zoom.
How many images can an Amazon listing have?
Up to nine images. Amazon recommends at least six images and one video.
What size should Amazon product images be?
Between 500 and 10,000 pixels on the longest side. Over 1,000 pixels enables zoom, and Amazon's 2026 guidance calls 1,600 pixels or more optimal. JPEG is the preferred format.
Can the Amazon main image have text or a logo?
No. The main image cannot include text, graphics, logos, watermarks or promotional messages. Secondary images can include text, such as callouts and size comparisons.
Do listing images need translating for Amazon Europe?
Amazon says text in images and videos should be translated into each marketplace's language, alongside the required local-language title, bullets and description.
How much does Amazon A+ Content cost in 2026?
Amazon A+ Content is free to publish; the cost is design. 2026 agency ranges, freelancer rates, what drives the price, and our flat $200 per listing.
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