Premium A+ Content vs A+: what is different and who qualifies
By John Will, Founder & CEOUpdated · 6 min read
Premium A+ Content is Amazon's upgraded A+ format: up to seven modules instead of five, full-width images at 1464 by 600 pixels, video, hotspots, carousels and Q&A. Under the rule Amazon announced in October 2023, a brand qualifies once it has a Brand Story on all its brand-owned listings and five approved A+ Content modules in the last 12 months. Amazon says well-built Premium A+ can increase sales by up to 20%.
Key takeaways
- Premium A+ allows up to 7 modules (basic: 5), full-width 1464 x 600 px images, video, hotspots, carousels and Q&A.
- Eligibility since October 2023: a Brand Story on all brand-owned listings plus five approved A+ Content modules in the last 12 months.
- Amazon says basic A+ can lift sales by up to 8% and well-implemented Premium A+ by up to 20% (Amazon internal data).
- Reports in mid-2026 say Premium is switching on by default; Amazon has not confirmed it, so check your own A+ Content Manager.
What is the difference between A+ and Premium A+ Content?
Both replace the plain product description with designed modules. Premium adds more room and interaction:
| A+ Content (basic) | Premium A+ Content | |
|---|---|---|
| Modules per ASIN | Up to 5 | Up to 7 |
| Image size | Standard modules | Full-width, 1464 x 600 px on desktop (600 x 450 on mobile) |
| Video | No video modules | Yes, .mp4 up to 200 MB and 180 seconds |
| Interactive | Text, images, comparison chart | Hotspots, carousels, Q&A, shoppable comparison charts |
| Amazon's stated sales lift | Up to 8% | Up to 20% |
| Eligibility | Professional account + Brand Registry role | Also: Brand Story on all brand-owned listings + five approved A+ modules in 12 months |
| Cost to publish | Free | Free for eligible brands |
Who is eligible for Premium A+ Content in 2026?
Amazon has changed the rule twice. In August 2022 it opened Premium A+ free for a promotional period to brands with a Brand Story across their catalog and 15 approved A+ projects in 12 months. On 31 October 2023 it lowered the bar to what applies today: a Brand Story published on all your brand-owned listings, and five approved A+ Content modules in the last 12 months.
In mid-2026 some agencies reported that Premium A+ is being switched on by default for brand-registered sellers. We have not found Amazon confirm this on its own pages, so do not plan around it: open the A+ Content Manager in your account and check whether Premium modules are available to you.
How do you unlock Premium A+ if you do not qualify yet?
- Publish a Brand Story on every brand-owned listing. It is one design shown under all your products, so it is the cheapest step. Ours for Polish Gallery is below.
- Get five A+ Content modules approved. Start with your best-selling listings, where basic A+ earns its keep while you qualify.
- Check the A+ Content Manager. Premium modules appear once Amazon counts you as eligible.
- Upgrade your top listings first. Rebuild the listings with the most traffic as Premium, then roll the design system across the range.
Want this done for your listing? Premium A+ is $250 per listing. Send one listing on WhatsApp and we design the first sample at no cost.
What files and specs does Premium A+ need?
- Full-width, hotspot and carousel images: at least 1464 x 600 px on desktop and 600 x 450 px on mobile.
- Image files: .jpg, .bmp or .png, 2 MB or less, RGB colour.
- Video: .mp4, 200 MB or less, 180 seconds or less.
- Review: up to seven business days, then up to 24 hours to go live.
What makes Premium A+ work?
Design it as one continuous story, not seven separate banners. We lay the whole page out as a single scroll, then cut it into full-width modules, so the shopper reads one story from the top of the A+ to the bottom. The Krakowiak ornament is a good example: the page opens with 'Ornaments hang. This one dances', shows the craft up close, then turns one ornament into a story of two regional costumes.
How much does Premium A+ design cost?
Our Premium A+ is $250 per listing, flat, and a Brand Story is $100. If you are not eligible yet, we publish the Brand Story and standard A+ first, then upgrade. The A+ Content cost guide compares this with 2026 market ranges, and the full rate card lists every deliverable.
Sources
- Amazon, A+ Content design guide (Sep 2025): eligibility, up to 5 modules (basic) and 7 (Premium), Premium features, Brand Story
- Amazon, A+ Content (sell.amazon.com): free for eligible sellers; up to 8% (basic) and up to 20% (Premium) sales lift, Amazon internal data
- Amazon, Premium A+ Module Guide (PDF, May 2023): 1464 x 600 desktop, 600 x 450 mobile, file and video limits
- Amazon Seller Forums, Premium A+ eligibility update (Oct 2023)
- Amazon Seller Forums, Premium A+ promotion (Aug 2022)
- Amazon, A+ Content guide (PDF): review up to seven business days; language variations
Prices in this guide are Shaazford's published rates, checked September 30, 2026. Amazon changes its rules often; we re-check this guide every quarter.
Questions, answered.
Is Premium A+ Content free?
Amazon has offered Premium A+ at no charge to brands that meet its eligibility rules since 2022. You pay only for the design.
What are the requirements for Premium A+ Content?
Since October 2023, Amazon requires a Brand Story on all brand-owned listings and five approved A+ Content modules in the last 12 months, on top of the basic A+ eligibility of a Professional account and a Brand Registry role.
How many modules can Premium A+ have?
Premium A+ allows up to seven modules per ASIN. Basic A+ allows up to five.
What image size does Premium A+ use?
Premium full-width, hotspot and carousel modules need images of at least 1464 x 600 pixels on desktop and 600 x 450 on mobile, as .jpg, .bmp or .png files of 2 MB or less.
Is Premium A+ now on by default for everyone?
Some agencies reported this in mid-2026, but we have not found Amazon confirm it. Check the A+ Content Manager in your own account to see whether Premium modules are available.
How much does Amazon A+ Content cost in 2026?
Amazon A+ Content is free to publish; the cost is design. 2026 agency ranges, freelancer rates, what drives the price, and our flat $200 per listing.
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