Vendor Central is a different game. We have run it for over a decade.
First-party Amazon relationships need a team that knows both sides, purchase order negotiation, chargeback recovery, vendor scorecards, and the politics of dealing with Amazon as your buyer.
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The whole 1P program, under one roof.
No piecemeal scopes. When we run Vendor Central for you, every lever you keep on the first-party side is handled by people who actually know the system.
Account management
Vendor Central end-to-end management, PO flow, terms, and account health.
PO negotiation
Purchase order negotiation, pricing strategy, and margin protection.
Chargeback recovery
Shortage, compliance, and packaging chargeback disputes, disputed and recovered.
Scorecard monitoring
Vendor scorecard tracking and corrective action before penalties hit.
Catalog management
Title, bullets, A+ Content, and Brand Stores tuned for first-party.
AMS & Vine
Co-op fees, Amazon Marketing Services, and Vine program optimization.
Sponsored Brands
Sponsored Brands and Sponsored Display campaigns built for vendors.
Brand protection
Unauthorized seller monitoring on the 3P side of your hybrid setup.
Everything full-service Vendor Central management covers.
No piecemeal scopes. When we run this for you, all of it is handled under one roof.
1P catalog & content
A+ Content and Brand Store, catalog and variation builds, imagery and listing optimization, item setup and maintenance, indexation auditing.
Vendor advertising
Sponsored Brands and Display, Amazon DSP, Amazon Marketing Cloud measurement, margin-based targets, and campaign management.
Chargebacks & recovery
Chargeback disputes, shortage and co-op claims, deduction audits, money recovery, and dispute tracking.
PO & operations
EDI and purchase-order management, fill-rate and OTIF support, pricing negotiations, Born-to-Run programs, and forecast collaboration.
Reporting & strategy
Weekly performance reporting, monthly strategy calls, honest 1P vs 3P guidance, quarterly roadmap reviews, and a senior Amazon agency director on your account.
One team across both sides of Amazon.
Most large brands operate on both sides. Vendor Central for core SKUs sold to Amazon, Seller Central for new launches, premium SKUs, or international expansion. Without one team coordinating across both, you get pricing conflicts, MAP violations, and accidental cannibalization. We run the unified play.
Vendor Central management from $1,600/month. Hybrid 1P plus 3P management from $3,200/month.
The same work can be run three very different ways.
Here is the honest comparison. If you want the full 1P program run to protect your margin, not just your ads, that gap is exactly where Shaazford lives.
Who runs your account
A senior Amazon agency director. Not a rotating junior team, and not one stretched generalist.
Pricing
Flat and transparent. Never a cut of your ad spend.
Contracts
None required. No 6 to 12 month lock-ins.
Margin focus
We recover chargebacks and deductions, not just optimize ads.
Accountability
We own the outcome, not just the ticket or the task.
We plug the profit leaks most brands never even see.
Figures reflect results managed by our founders and team. Client names kept private.
We fight the deductions quietly draining your margin, and win the money back.
Selling 1P to Amazon means handing over pricing and inventory control, so the levers you keep have to be run by people who actually know the system. That is exactly what our Vendor Central team does.
We handle the full first-party program: A+ Content and catalog, vendor advertising, chargeback and shortage disputes, EDI and purchase-order operations, and pricing negotiations. The unjustified chargebacks and co-op deductions quietly draining your margin? We fight them and win the money back.
And if you are weighing 1P against 3P, we give you a straight answer on which model protects your margin and growth, then manage whichever path you choose without the usual runaround.
What does a Vendor Central agency do?
It manages your first-party Amazon relationship: A+ Content and catalog, vendor advertising, chargeback and shortage disputes, EDI and purchase orders, and pricing negotiations. Shaazford runs the whole 1P program so your wholesale business with Amazon stays profitable.
What is the difference between Vendor Central and Seller Central?
Vendor Central (1P) means you sell wholesale to Amazon and Amazon sets retail pricing. Seller Central (3P) means you sell directly to shoppers and control pricing and inventory. We manage both and tell you honestly which one fits your margins.
Can you help recover Amazon chargebacks and shortages?
Yes. We audit and dispute unjustified chargebacks, co-op deductions, and shortage claims, recovering money Amazon has wrongly taken from your account.
Do you manage Amazon vendor advertising?
Yes. We run Sponsored Brands, Sponsored Display, DSP, and Amazon Marketing Cloud campaigns for vendors, tied to real margin rather than vanity ROAS.
Should I be on Vendor Central or Seller Central?
It depends on your margins, control needs, and scale. We give you an honest recommendation, 1P, 3P, or hybrid, and manage whichever you choose.
Book a Vendor Central audit. Let’s grow your brand.
Book my audit ↗We will pull your scorecard, review your chargebacks, and tell you exactly where money is leaking. No contracts, no setup fees, no pressure.