What is Amazon DSP

Amazon's demand-side platform — buy display, video, audio, and OTT ads programmatically, using Amazon's shopping data to target the people most likely to buy. Works on and off Amazon, including IMDb, Twitch, Freevee, and the open web.

What you get

Audience Architecture

Strategy built around your real customer cohorts and high-intent shopper signals.

Creative Production

Display banners, video ads, and OTT spots tailored per placement.

Campaign Builds

Sponsored Display, DSP display, video, and audio coverage across the funnel.

Retargeting Layers

Cart abandoners, detail-page viewers, lapsed buyers re-engaged.

Audience Expansion

Lookalikes and Amazon in-market segments to scale beyond your core.

View-Through Reporting

New-to-brand metrics, ROAS, and incrementality you can act on.

When DSP makes sense

  • You are doing $50K+/month on Amazon and ready to scale
  • You want to capture demand earlier in the funnel, not just close it
  • You sell in a category where buying decisions take research
  • You are willing to invest in awareness alongside performance
DSP managed service from $1,600/month plus 8% of media spend. Minimum recommended monthly media budget: $10,000.
Free DSP fit-check

Get your free DSP fit-check now.

Drop your details. We will call you within one business day to assess whether Amazon DSP is the right next move for your stage — and if it is, what we would launch first and at what budget.

  • 30-minute DSP fit-check call
  • Audience & budget strategy outline if DSP fits
  • Honest "not yet" if you are not ready (and what to scale first)
  • No contracts. No setup fees. No pressure.

We will call you within one business day to schedule your fit-check. Your details stay with Shaazford — never sold, never shared.

Got it. We will call you within one business day.

Watch for a call from a Texas or Pakistan number — that's our team reaching out to schedule your DSP fit-check.

Book a DSP strategy call.

We will tell you whether DSP is right for your stage — and if it is, what we would launch first.

Book My DSP Call