Amazon DSP is where 7-figure brands turn into 8-figure brands. We run it.
Programmatic display, video, and audio ads on and off Amazon. Built for brands ready to capture audiences before they hit your detail page, and re-engage them long after they leave.
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Amazon's demand-side platform.
Buy display, video, audio, and OTT ads programmatically, using Amazon's shopping data to target the people most likely to buy.
It works on and off Amazon, including IMDb, Twitch, Freevee, and the open web. Most brands underuse it because it is complex. We turn it into a profit center instead of a mystery line item.
Full-service DSP, under one roof.
No piecemeal scopes. When we run this for you, all of it is handled by one senior Amazon agency director, from audiences to creative to measurement.
Audience architecture
Strategy built around your real customer cohorts and high-intent shopper signals.
Creative production
Display banners, video ads, and OTT spots tailored per placement.
Campaign builds
Sponsored Display, DSP display, video, and audio coverage across the funnel.
Retargeting layers
Cart abandoners, detail-page viewers, and lapsed buyers re-engaged.
Audience expansion
Lookalikes and Amazon in-market segments to scale beyond your core.
View-through reporting
New-to-brand metrics, ROAS, and incrementality you can act on.
One measured profit center, not three campaigns fighting over the same dollar.
Our DSP management covers full-funnel audiences, creative strategy, and measurement through Amazon Marketing Cloud. We connect DSP to your Sponsored Products and Brands so prospecting, retargeting, and brand defense work together.
Audience strategy
In-market, lifestyle, custom, and lookalike audiences, plus first-party data activation and overlap analysis.
Creative across channels
Display, responsive, video, and streaming-TV creative run across off-Amazon, Amazon-owned, audio, Fire TV, and Twitch.
Measurement to margin
Amazon Marketing Cloud, new-to-brand tracking, cross-channel attribution, and incrementality tuned to the profit that matters to your P&L.
Management and reporting
Budget pacing and bidding, funnel sequencing with Sponsored ads, weekly reporting, and monthly strategy calls with a senior Amazon agency director.
DSP is for scaling, not starting.
It suits brands with meaningful budgets and a category where buying decisions take research.
You are doing $50K+/month on Amazon and ready to scale
You want to capture demand earlier in the funnel, not just close it
You sell in a category where buying decisions take research
You are willing to invest in awareness alongside performance
Transparent pricing
DSP managed service from $1,600/month plus 8% of media spend. Minimum recommended monthly media budget: $10,000. Flat and transparent, never a cut of your ad spend, with no long-term contracts to sign.
The numbers we manage to.
Figures reflect results managed by our founders and team. Client names kept private.
What does an Amazon DSP agency do?
It plans and runs programmatic display, video, audio, and streaming-TV ads using Amazon's demand-side platform and first-party data. Shaazford builds the audiences, creative, and full-funnel strategy and measures it through Amazon Marketing Cloud.
What is the minimum spend for Amazon DSP?
DSP suits brands with meaningful budgets. Through us you can access it without Amazon's high managed-service minimum, and we will tell you the spend level where it becomes worthwhile for your goals.
How is Amazon DSP different from Sponsored Products?
Sponsored ads are pay-per-click on Amazon search results. DSP is programmatic and reaches shoppers across and beyond Amazon, billed on impressions. We run both so they reinforce each other.
Do you provide Amazon Marketing Cloud reporting?
Yes. We use Amazon Marketing Cloud to measure cross-channel attribution and new-to-brand impact, so DSP spend is judged on real incremental sales, not vanity metrics.
Can DSP help me retarget shoppers who did not buy?
Yes. Retargeting is one of DSP's strongest uses. We re-engage viewers and cart-abandoners across the web to win back sales that Sponsored ads alone would miss.
Book a DSP strategy call. Let’s grow your brand.
Book my DSP call ↗We will tell you whether DSP is right for your stage, and if it is, what we would launch first and at what budget. No contracts, no setup fees, no pressure.