What is the right Facebook advert size in 2026?

What size should a Facebook advert be for each placement?

Meta's recommended sizes, placement by placement:

What are the Facebook Feed ad specs?

Feed is where most Facebook ad spend goes, and Meta now recommends the taller 4:5 ratio for both images and video.

• Image: JPG or PNG, 4:5, 1440 x 1800 pixels recommended. Minimum width 600 pixels; minimum height 750 pixels at 4:5; aspect ratio tolerance 3%; max 30 MB.
• Video: MP4, MOV or GIF, 4:5, 1440 x 1800 pixels. H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio at 128 kbps or more. Length 1 second to 241 minutes; max 4 GB; minimum 120 x 120 pixels.
• Text: primary text 50 to 150 characters, headline 27 characters. These are Meta's recommendations, not hard limits; longer text gets cut off.
• Captions and sound are optional but recommended.

What size are Facebook Stories and Reels ads?

Both are full-screen vertical placements at 9:16, 1440 x 2560 pixels.

Safe zones matter more here than size. Meta recommends keeping roughly 14% of the top, 35% of the bottom and 6% of each side free of text, logos and key elements, so the profile icon and call to action do not cover them. Meta's Stories video page gives a smaller bottom margin (20%, about 340 pixels); designing to 35% covers both.

What size is a Facebook carousel ad?

• 2 to 10 cards, each 1:1 at 1080 x 1080 pixels or more.
• Each card can be an image (JPG or PNG, up to 30 MB) or a video (MP4, MOV or GIF, up to 4 GB, 1 second to 240 minutes).
• Text: primary text 80 characters, headline 20, description 18. A landing page URL is required.
• Aspect ratio tolerance 3%.

Carousels suit catalogs: one product per card, or one product with a benefit per card. Keep the first card strong enough to stand alone, because many people never swipe.

What size are Facebook Marketplace and right column ads?

• Marketplace: 1:1 image, at least 1080 x 1080 pixels, JPG or PNG up to 30 MB. Primary text 125 characters, headline 40, description 30.
• Right column: 1:1 image, at least 1080 x 1080 pixels; minimum 254 x 133 pixels. Headline 40 characters. Meta recommends no text on the image because it displays small, and right column ads only show to people on computers.

How do you design one Facebook ad that fits every placement?

Most brands run Advantage+ placements, so one ad has to survive Feed, Stories, Reels and Instagram. The workflow we use:

1. Shoot or design at 9:16 first. 1440 x 2560 pixels, with the product and message inside the safe zone (clear of the top 14%, bottom 35% and 6% each side).
2. Crop a 4:5 version. 1440 x 1800 pixels for Facebook Feed. Instagram Feed uses the same 4:5 and 1440 x 1800 recommendation, so one file covers both feeds.
3. Crop a 1:1 version. 1080 x 1080 pixels or more, for carousel, Marketplace and the right column.
4. Write text to the shortest limit. Lead with the point in the first 40 characters so Reels (40) and Instagram Reels (44) do not cut it.
5. Load all three ratios into the ad. Give every placement a native-size version instead of one file stretched or cropped across all of them.

Instagram Reels has extra rules: no licensed music, no GIFs, no product tags and no face or camera effects. Use original audio or Meta's Sound Collection.

Producing every ratio for every test is the part brands skip. Our Full Account Management plan for Meta ($1,600 a month) includes designers and video editors who deliver each ad in 9:16, 4:5 and 1:1.