Amazon DSP is where 7-figure brands turn into 8-figure brands. We run it.
Programmatic display, video, and audio ads on and off Amazon. Built for brands ready to capture audiences before they hit your detail page, and re-engage them long after they leave.
What is Amazon DSP
Amazon's demand-side platform, buy display, video, audio, and OTT ads programmatically, using Amazon's shopping data to target the people most likely to buy. Works on and off Amazon, including IMDb, Twitch, Freevee, and the open web.
What you get
Audience Architecture
Strategy built around your real customer cohorts and high-intent shopper signals.
Creative Production
Display banners, video ads, and OTT spots tailored per placement.
Campaign Builds
Sponsored Display, DSP display, video, and audio coverage across the funnel.
Retargeting Layers
Cart abandoners, detail-page viewers, lapsed buyers re-engaged.
Audience Expansion
Lookalikes and Amazon in-market segments to scale beyond your core.
View-Through Reporting
New-to-brand metrics, ROAS, and incrementality you can act on.
Everything full-service Amazon DSP management covers
No piecemeal scopes. When we run this for you, all of it is handled under one roof.
Audience Strategy
- In-market and lifestyle audiences
- Custom and lookalike audiences
- Remarketing and cart-abandon
- Audience overlap analysis
- First-party data activation
Creative
- Display and responsive ads
- Video and streaming-TV
- Brand and product creative
- Creative testing
- Landing and store pages
Channels
- Off-Amazon display
- Amazon-owned placements
- Audio and Fire TV
- Twitch and third-party exchanges
- Cross-channel sequencing
Measurement
- Amazon Marketing Cloud
- New-to-brand tracking
- Cross-channel attribution
- Incrementality analysis
- Margin-based reporting
Management & Strategy
- Budget pacing and bidding
- Funnel sequencing with Sponsored ads
- Weekly performance reporting
- Monthly strategy calls
- A senior strategist on your account
When DSP makes sense
- You are doing $50K+/month on Amazon and ready to scale
- You want to capture demand earlier in the funnel, not just close it
- You sell in a category where buying decisions take research
- You are willing to invest in awareness alongside performance
Shaazford vs the alternatives
The same work can be run three very different ways. Here is the honest comparison.
| Shaazford | Typical DSP agency | Freelancer / VA | |
|---|---|---|---|
| Who runs your account | A senior operator | A rotating junior team | One stretched generalist |
| Pricing | Flat and transparent | Often a cut of ad spend | Cheap but variable |
| Contracts | None required | 6 to 12 month lock-ins | Ad hoc |
| Scope | Full-service, one roof | Full-service, premium price | Task by task |
| Measurement | Tuned to incremental profit | Impressions and reach | None |
| Reporting | Weekly, plain English | Dashboards, often vanity | Minimal |
| Accountability | Owns the outcome | Owns the ticket | Owns the task |
If you want DSP run as a measured profit center, not a vague impressions report, that gap is exactly where Shaazford lives.
Why brands choose Shaazford as their Amazon DSP agency
Amazon DSP is where the real reach lives: off-Amazon display, video, audio, and streaming TV, plus the richest shopper data in retail. Most brands underuse it because it is complex and intimidating. We turn it into a profit center instead of a mystery line item.
Our DSP management covers full-funnel audiences, creative strategy, and measurement through Amazon Marketing Cloud. We connect DSP to your Sponsored Products and Brands so prospecting, retargeting, and brand defense work together, instead of three campaigns fighting over the same dollar.
The result is incremental reach that actually drives new-to-brand sales, measured, attributed, and tuned to the margin that matters to your P&L, not a vague impressions report.
Frequently asked questions
What does an Amazon DSP agency do?
It plans and runs programmatic display, video, audio, and streaming-TV ads using Amazon's demand-side platform and first-party data. Shaazford builds the audiences, creative, and full-funnel strategy and measures it through Amazon Marketing Cloud.
What is the minimum spend for Amazon DSP?
DSP suits brands with meaningful budgets. Through us you can access it without Amazon's high managed-service minimum, and we will tell you the spend level where it becomes worthwhile for your goals.
How is Amazon DSP different from Sponsored Products?
Sponsored ads are pay-per-click on Amazon search results. DSP is programmatic and reaches shoppers across and beyond Amazon, billed on impressions. We run both so they reinforce each other.
Do you provide Amazon Marketing Cloud reporting?
Yes. We use Amazon Marketing Cloud to measure cross-channel attribution and new-to-brand impact, so DSP spend is judged on real incremental sales, not vanity metrics.
Can DSP help me retarget shoppers who did not buy?
Yes. Retargeting is one of DSP's strongest uses. We re-engage viewers and cart-abandoners across the web to win back sales that Sponsored ads alone would miss.
The Shaazford DSP Audit
Before you spend a dollar with us, we show you exactly where you are leaking money.
- Wasted impressions reaching the wrong audiences
- Funnel gaps between DSP and your Sponsored ads
- Creative and placement underperformance
- Missing Amazon Marketing Cloud measurement
- Remarketing and new-to-brand sales left on the table
- A prioritized 90-day plan you keep, even if we never work together
Get your free DSP fit-check now.
Drop your details. We will call you within one business day to assess whether Amazon DSP is the right next move for your stage, and if it is, what we would launch first and at what budget.
- 30-minute DSP fit-check call
- Audience & budget strategy outline if DSP fits
- Honest "not yet" if you are not ready (and what to scale first)
- No contracts. No setup fees. No pressure.
Got it. We will call you within one business day.
Watch for a call from a Texas-area number, that's our team reaching out to schedule your DSP fit-check.