Meta is a creative testing platform with an ad delivery system attached.
Facebook and Instagram ads engineered around ROAS, retention, and the one thing most agencies cannot do, creative testing at scale.
What you get
Account Audits
Pixel, Conversions API, attribution, and campaign-structure audit.
Funnel Builds
Campaigns built for top, middle, and bottom of funnel.
Creative Testing
20+ variants per launch, the velocity that wins on Meta today.
UGC + AI Variants
UGC sourcing, AI-generated ad variants, and direct-response scripting.
Retargeting & Retention
Layers that keep CAC honest and LTV climbing.
Decision Reporting
Weekly reports with actual decisions, not screenshots.
Everything full-service Meta ads management covers
No piecemeal scopes. When we run this for you, all of it is handled under one roof.
Account & Structure
- Campaign architecture
- Advantage+ where it fits
- Audience strategy
- Budget and bid management
- Pixel and Conversions API
Creative
- Native UGC production
- Statics and motion graphics
- Video and hooks
- Creative testing at volume
- Winner iteration
Funnel
- Prospecting and retargeting
- Landing pages and CRO
- Offer and angle testing
- Advantage+ Shopping and catalog
- Lookalike scaling
Tracking & Measurement
- Pixel and CAPI setup
- Server-side tracking
- Blended ROAS measurement
- Attribution sanity checks
- Margin-based reporting
Management & Strategy
- Daily optimization
- Scaling rules
- Weekly performance reporting
- Monthly strategy calls
- A senior strategist on your account
The creative edge
Our biggest weapon on Meta is creative volume. Through our AI influencer pipeline we can produce 30+ ad-ready creative variants per week for a single brand, at the cost most agencies pay for one. That means statistical significance on tests faster, killing losers earlier, and scaling winners harder.
Shaazford vs the alternatives
The same work can be run three very different ways. Here is the honest comparison.
| Shaazford | Typical Meta ads agency | Freelancer / VA | |
|---|---|---|---|
| Who runs your account | A senior operator | A rotating junior team | One stretched generalist |
| Pricing | Flat and transparent | Often a cut of ad spend | Cheap but variable |
| Contracts | None required | 6 to 12 month lock-ins | Ad hoc |
| Scope | Full-service, one roof | Full-service, premium price | Task by task |
| Creative | Produced and tested at volume | A few static ads | Whatever you supply |
| Reporting | Weekly, plain English | Dashboards, often vanity | Minimal |
| Accountability | Owns the outcome | Owns the ticket | Owns the task |
If you want creative produced at volume and spend tied to real profit, not in-platform ROAS, that gap is exactly where Shaazford lives.
Why brands choose Shaazford as their Meta ads agency
Most Meta accounts do not fail because of the algorithm. They fail because the creative is weak and the budget gets spread across the wrong tests. We treat Facebook and Instagram as a revenue channel, not a creative experiment, so every dollar is tied to your real profit, not in-platform vanity ROAS.
Creative is where Meta is won or lost, so we produce and iterate native UGC, statics, and video at volume, then let performance pick the winners. We build clean account structure and manage your pixel and Conversions API, so your tracking survives privacy changes and your spend keeps optimizing.
The outcome is a Meta program that scales predictably: a steady pipeline of winning creative, audiences that compound, and spend that grows only as fast as your margins allow.
Frequently asked questions
What does a Meta ads agency do?
It plans, builds, and manages your Facebook and Instagram advertising: account structure, audiences, creative, testing, pixel and Conversions API, and reporting. Shaazford handles strategy, creative, and media buying so one team owns your results.
How much should I spend on Meta ads?
Enough to exit the learning phase and test creative properly, usually a few thousand a month and up. Our management starts at $500/month plus ad spend, and we scale budget only while it stays profitable.
Do you produce the ad creative too?
Yes. We produce native UGC, statics, and video built for Facebook and Instagram, then iterate on the winners. Creative is the biggest lever in Meta performance, so we treat it as core, not an add-on.
Do you set up the Meta pixel and Conversions API?
Yes. We implement and validate both so your tracking survives iOS privacy changes and your optimization data stays accurate.
How do you measure Meta ad performance?
We judge campaigns on blended ROAS and contribution margin, not just in-platform ROAS, so spending decisions reflect real profit, not over-attributed clicks.
The Shaazford Meta Ads Audit
Before you spend a dollar with us, we show you exactly where you are leaking money.
- Ad spend bleeding on the wrong audiences and tests
- Weak creative that is capping your performance
- Pixel and Conversions API tracking gaps
- Account structure and budget inefficiencies
- Funnel and retargeting holes losing sales
- A prioritized 90-day plan you keep, even if we never work together
Get your free Meta Ads audit now.
Drop your details. We will call you within one business day to schedule a live Meta audit, Facebook & Instagram creative testing velocity, ROAS, and retention performance.
- 30-minute live Meta account walkthrough
- Creative + audience opportunity sized
- Retention + LTV strategy mapped
- No contracts. No setup fees. No pressure.
Got it. We will call you within one business day.
Watch for a call from a Texas-area number, that's our team reaching out to schedule your audit.