Walmart is the second-largest US marketplace. Half the competition. Half the CPCs.
Shaazford is a Walmart Marketplace agency that manages your entire Walmart Seller Central account, item setup, content optimization, Walmart Connect ad management, Walmart Fulfillment Services (WFS), and Walmart+ eligibility, for brands ready to diversify off Amazon-only dependency.
What you get
Walmart Seller Central Setup
Walmart Seller Central approval and full Walmart Marketplace account setup, end to end.
Item Setup
Content, image optimization, and category mapping that win the Buy Box.
Walmart Connect
Sponsored Search and Sponsored Brands campaigns built for ROAS.
WFS Migration
Walmart Fulfillment Services evaluation and migration planning.
Walmart+ Eligibility
The "Prime equivalent" badge that lifts your conversion rate.
Pro Seller Badge
Optimization for the Pro Seller Badge, CTR and trust uplift.
Buy Box Recovery
Buy Box monitoring and recovery from unauthorized seller incursions.
Listing Quality
Listing Quality Score management, Walmart's hidden ranking factor.
Everything full-service Walmart management covers
No piecemeal scopes. When we run this for you, all of it is handled under one roof.
Account & Setup
- Walmart Seller Central onboarding
- Application and verification
- Catalog and item setup
- Shipping templates and settings
- WFS configuration
Listings & SEO
- Walmart search-algorithm optimization
- Titles, attributes, and descriptions
- Rich media and galleries
- Listing Quality Score management
- Pro Seller Badge work
Advertising
- Walmart Connect Sponsored Products
- Bid and budget management
- Margin-based targets
- Keyword and placement tuning
- Wasted-spend audits
Operations & Logistics
- WFS and inventory planning
- Buy box monitoring
- Item and pricing fixes
- Returns and case management
- Account health
Reporting & Strategy
- Weekly performance reporting
- Monthly strategy calls
- Amazon and Walmart kept in sync
- Quarterly roadmap reviews
- A senior strategist on your account
Lower CPCs. Lighter competition. White space.
Walmart Marketplace has grown 80%+ YoY for three years. CPCs are significantly lower than Amazon. And most agencies still treat it as an afterthought, which means more white space for brands that move early.
From Walmart Seller Central onboarding and WFS migration to Walmart Connect ads, our Walmart Marketplace agency runs the full channel, so brands already on Amazon can capture Walmart's lower CPCs without hiring a separate Seller Central team.
Shaazford vs the alternatives
The same work can be run three very different ways. Here is the honest comparison.
| Shaazford | Typical Walmart agency | Freelancer / VA | |
|---|---|---|---|
| Who runs your account | A senior operator | A rotating junior team | One stretched generalist |
| Pricing | Flat and transparent | Often a cut of ad spend | Cheap but variable |
| Contracts | None required | 6 to 12 month lock-ins | Ad hoc |
| Scope | Full-service, one roof | Full-service, premium price | Task by task |
| Channel focus | Run with Amazon-level rigor | An Amazon afterthought | Listings only |
| Reporting | Weekly, plain English | Dashboards, often vanity | Minimal |
| Accountability | Owns the outcome | Owns the ticket | Owns the task |
If you want Walmart run with the same rigor as Amazon, without the long contracts or the percentage-of-spend tax, that gap is exactly where Shaazford lives.
Why brands choose Shaazford as their Walmart agency
Most brands treat Walmart as an afterthought to Amazon, and it shows in their sales. We treat it as the fastest-growing marketplace in the US and run it with the same discipline we bring to Amazon. That means you capture demand your competitors are still ignoring while they sleep on it.
Shaazford handles your entire Walmart Seller Central account: setup and onboarding, listings built for Walmart's search algorithm, Walmart Connect advertising, and WFS logistics. We keep your catalog clean, your buy box protected, and your ad spend tied to real profit, not guesswork.
Already with us on Amazon? Bundle Walmart and save, with one team running both marketplaces so pricing, inventory, and strategy stay in sync instead of fighting each other. You get a second revenue channel without a second headache.
Frequently asked questions
What does a Walmart Marketplace agency do?
It manages your Walmart Seller Central account end to end: onboarding, listing optimization, Walmart Connect ads, WFS logistics, and account health. Shaazford runs all of it so one team owns your Walmart revenue.
How much does Walmart management cost?
Walmart management starts at $1,800/month. Brands that also run Amazon with us save $500/month on both when bundled, with no long contracts.
Can you set up Walmart Seller Central for me?
Yes. We handle the full setup, including application, verification, catalog upload, and WFS configuration, so you launch cleanly the first time.
Is selling on Walmart worth it if I already sell on Amazon?
For most established brands, yes. Walmart has far less seller competition and a fast-growing shopper base, so it is one of the highest-ROI channels you can add. We make it low-effort by running it alongside your Amazon account.
Do you run Walmart Connect ads?
Yes. We build and manage Walmart Connect Sponsored Products campaigns around your true contribution margin, the same profit-first way we run Amazon PPC.
The Shaazford Walmart Audit
Before you spend a dollar with us, we show you exactly where you are leaking money.
- Listing and search-rank gaps on Walmart's algorithm
- Listing Quality Score and Pro Seller Badge issues
- Walmart Connect ad waste with nothing to show for it
- WFS, buy box, and inventory risks
- Catalog and item-setup errors costing you visibility
- A prioritized 90-day plan you keep, even if we never work together
Get your free Walmart audit now.
Drop your details. We will call you within one business day to schedule a live Walmart Marketplace audit, Walmart Connect ads, WFS eligibility, listing optimization, and Walmart+ status.
- 30-minute live Walmart walkthrough
- Walmart Connect & WFS opportunity sized
- 90-day Walmart plan you keep
- No contracts. No setup fees. No pressure.
Got it. We will call you within one business day.
Watch for a call from a Texas-area number, that's our team reaching out to schedule your audit.