Google is not just intent. It is profit. We run it like it.
Search, Shopping, Performance Max, and YouTube, engineered for ecommerce profitability, not click vanity.
What you get
Google Shopping
Feed build, optimization, and Merchant Center health. GMC suspensions handled.
Search Campaigns
Structured around buyer intent, not blanket coverage.
Performance Max
Proper asset group segmentation and feed exclusions, not a black box.
YouTube Ads
Performance campaigns for top-of-funnel reach and consideration.
Conversion Tracking
Survives iOS 14, cookie deprecation, and GA4 chaos.
Bid Strategy
Tuned around contribution margin, not just ROAS.
Everything full-service Google Ads management covers
No piecemeal scopes. When we run this for you, all of it is handled under one roof.
Search
- Buyer-intent campaign structure
- Keyword and match-type strategy
- Negative-keyword hygiene
- Ad copy and extensions
- Quality Score work
Shopping & PMax
- Merchant Center and feed optimization
- Shopping campaign structure
- Performance Max management
- Asset groups and signals
- Product segmentation
Conversion & Tracking
- Conversion tracking setup
- Offline-conversion imports
- GA4 integration
- Value-based bidding
- Margin-based targets
Optimization
- Search-term audits
- Placement and audience exclusions
- Bid and budget management
- Landing-page alignment
- Ongoing A/B testing
Reporting & Strategy
- Weekly performance reporting
- Monthly strategy calls
- Profit-focused dashboards
- Quarterly roadmap reviews
- A senior strategist on your account
How we are different
We do not chase ROAS. We chase profit. Our Google teams build campaigns around your actual unit economics, landed cost, contribution margin, customer LTV, so growth scales the right line on the P&L.
Shaazford vs the alternatives
The same work can be run three very different ways. Here is the honest comparison.
| Shaazford | Typical Google Ads agency | Freelancer / VA | |
|---|---|---|---|
| Who runs your account | A senior operator | A rotating junior team | One stretched generalist |
| Pricing | Flat and transparent | Often a cut of ad spend | Cheap but variable |
| Contracts | None required | 6 to 12 month lock-ins | Ad hoc |
| Scope | Full-service, one roof | Full-service, premium price | Task by task |
| Bidding | Tied to your true margin | Optimized to ROAS | Set and forget |
| Reporting | Weekly, plain English | Dashboards, often vanity | Minimal |
| Accountability | Owns the outcome | Owns the ticket | Owns the task |
If you want paid search bid to your real margin, without the long contracts or the percentage-of-spend tax, that gap is exactly where Shaazford lives.
Why brands choose Shaazford as their Google Ads agency
We run Google Ads for profit, not for clicks: Search, Shopping, Performance Max, and YouTube, all with tight structure, real negative-keyword hygiene, and bidding tied to your true margin. Your budget goes to the searches that convert, not the ones that just spend.
We build Shopping and Performance Max around a clean product feed, structure search around buyer intent, and guard your budget with constant search-term and placement exclusions. We manage conversion tracking properly, so Google optimizes toward your revenue, not just easy form fills.
The result is an account that scales efficiently: less wasted spend, a healthier ROAS, and a clear line from every click to real profit.
Frequently asked questions
What does a Google Ads agency do?
It plans, builds, and manages your paid search: Search, Shopping, Performance Max, and YouTube, plus keyword strategy, feed management, conversion tracking, and reporting. Shaazford runs all of it tied to your real margin.
How much does Google Ads management cost?
It starts at $500/month plus your ad spend. We do not charge a percentage of spend that punishes you for scaling, and there are no long contracts.
What is the difference between Search, Shopping, and Performance Max?
Search targets keyword queries with text ads, Shopping shows your products with image and price, and Performance Max runs across all of Google from one campaign. We use the right mix for your goals and feed quality.
Do you manage Google Shopping feeds?
Yes. We optimize your Merchant Center feed, including titles, attributes, and structure, because feed quality is the single biggest driver of Shopping performance.
How do you stop wasted ad spend?
Through disciplined structure, ongoing search-term audits, negative-keyword lists, and placement exclusions, plus margin-based bidding so budget flows only to searches that actually convert.
The Shaazford Google Ads Audit
Before you spend a dollar with us, we show you exactly where you are leaking money.
- Wasted spend on non-converting search terms
- A messy product feed dragging down Shopping and PMax
- Account structure and match-type problems
- Conversion-tracking and bidding gaps
- Quality Score and landing-page issues
- A prioritized 90-day plan you keep, even if we never work together
Get your free Google Ads audit now.
Drop your details. We will call you within one business day to schedule a live Google Ads audit, Shopping, Search, Performance Max, and YouTube efficiency.
- 30-minute live Google Ads account walkthrough
- Wasted spend identified
- PMax + Shopping efficiency mapped
- No contracts. No setup fees. No pressure.
Got it. We will call you within one business day.
Watch for a call from a Texas-area number, that's our team reaching out to schedule your audit.