$1.2M to $3.4M in Twelve Months
A supplement brand had three agencies running Amazon, Meta and email, with no one owning the whole picture. We took over all three.
Where they started.
Three agencies, three invoices, three strategies that did not talk to each other. Channels were optimized in isolation and no one was accountable for total brand revenue.
The levers we pulled.
One team took the whole engine
We consolidated Amazon, Meta and email under one senior-led team, then added Google, TikTok and Walmart.
One strategy, measured in revenue
Every channel was managed to the same profit goal, so budget moved to wherever the next dollar returned most.
Cut the overhead
Collapsing three retainers into one lowered combined agency spend by roughly 40% while coverage expanded.
What changed.
- Total revenue from $1.2M to $3.4M, a 183% increase
- Channels managed from 3 to 7, under one strategy
- Combined agency spend roughly 40% lower than the previous stack
Real figures from an account we manage. Supplement brand, name kept private. Verifiable on request.
The playbook, in detail.
One audit across every channel
We started with a single profit view across Amazon, Meta and email, the three channels already running. Seeing contribution margin side by side exposed where three agencies had been optimizing their own scoreboard instead of the brand's.
Consolidation before expansion
The existing channels moved under one senior-led team first. Only after Amazon, Meta and email shared one strategy and one reporting layer did we add Google, TikTok Shop and Walmart, each launched against the same profit goal.
Budget follows the next best dollar
With every channel measured the same way, spend moved weekly to wherever the incremental return was highest. Supplement margins punish waste, so reallocation alone funded much of the expansion.
One report, one owner
The founder went from three conflicting decks to one weekly view of total revenue, blended efficiency and what changes next week. Accountability stopped being split three ways.
Why consolidation beat the three-agency stack.
Specialist agencies optimize the channel they are paid on. Nobody owns the customer, so email fights paid for credit, Amazon cannibalizes DTC, and the brand pays three times for overlapping tools and management.
Under one team, channels are sequenced instead of siloed. A launch runs email, paid and marketplace in one motion, and the roughly 40% saved on stacked retainers went back into media and inventory, which is what actually grows a supplement brand.
What this means for your brand
- Count your agencies. If the number is three or more, you are probably funding overlap, not growth.
- Expansion works after consolidation, not instead of it. New channels inherit the discipline of the ones already fixed.
- Measure every channel on the same profit math, or budget debates get decided by whoever presents last.
Asked about this engagement.
How fast were the three agencies replaced?
The transition ran over about a month: parallel access first, then handover channel by channel so nothing went dark. Amazon moved first, email and Meta followed within weeks.
Did adding four channels raise total cost?
Combined agency spend fell roughly 40% versus the previous three-retainer stack, because one team with shared tooling replaced three separate managements. Media budgets scaled with revenue, overhead did not.
Which channels were added, and in what order?
Google first for high-intent search, then TikTok Shop for discovery, then Walmart for incremental marketplace share. The order was set by expected return, not by what was fashionable.
Is omnichannel right for a brand under $1M?
Usually the honest answer is fewer channels run properly, then expansion. That is the same playbook used here: consolidate, prove profit, then add.
Can these numbers be verified?
Yes. The client name stays private under our agreement, but the figures come straight from the account we manage and we can walk through them live on a call.
Want results like this?
We pull your account live, find your three biggest leaks, and hand you a 90-day plan to keep.