Individual vs Professional plan.
Amazon's two selling plans cost differently. Enter your monthly units to see which is cheaper for you.
Get a free audit ↗Individual is $0.99 per item sold with no monthly fee. Professional is $39.99/month with no per-item fee. Break-even is about 40 units a month.
It comes down to volume.
The Individual plan charges $0.99 per item with no monthly fee, so it suits very low volume. The Professional plan is a flat $39.99 a month with no per-item fee, plus it unlocks ads, the Buy Box, and reports. The math crosses over around 40 units a month.
The 40-unit rule
Below about 40 sales a month, Individual is cheaper. Above it, Professional wins on price alone, before the extra features.
Features, not just fees
Professional unlocks Sponsored ads, bulk tools, and Buy Box eligibility. Most serious sellers need it regardless of the unit math.
The break-even is about 40 items a month.
The Individual plan charges $0.99 per item sold; the Professional plan is $39.99 a month flat. Sell 40 items and Individual costs $39.60, effectively the same money. From 41 sales a month onward, Professional is cheaper every single month.
Volume is rarely the whole decision though. Professional unlocks Buy Box eligibility, advertising, brand tools and feeds, which affect how many sales you get, not just what each one costs. Most sellers past hobby volume outgrow Individual before the math alone says so.
Which Amazon selling plan is cheaper?
Individual ($0.99 per item) is cheaper under about 40 units a month; Professional ($39.99 flat) is cheaper above that, and it unlocks ads and the Buy Box.
When should I upgrade to Professional?
Once you pass roughly 40 units a month, or as soon as you need Sponsored ads, bulk listing tools, or Buy Box eligibility.
Can I switch plans later?
Yes, you can change plans anytime in Seller Central, so start where your volume is and upgrade when it makes sense.
Do both plans pay the same referral and FBA fees?
Yes. The plan choice changes the $0.99 versus $39.99 layer and feature access, while referral, fulfillment and storage fees apply identically on top of either plan.
Estimates for planning only. Verify current Amazon fees in Seller Central; results depend on your inputs.
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