Beauty · DTC launch

From Amazon-only to omnichannel in 90 days

An established Amazon seller doing $300K a month wanted a real DTC business it owned. We launched Shopify, built the email engine, and ran social in parallel.

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BDBeauty brandShaazford OS · DTC launchLive
Shopify revenue$85Kfrom $0 / mo in 90 days
+28% total brand revenue
DTC live in21 daysstore + flows
Email share31%of DTC by month 3
Base$300KAmazon / mo
01The challenge

Where they started.

The brand was entirely dependent on Amazon. It had no owned channel, no first-party customer data, and no way to build a direct relationship with its buyers.

02What we did

The levers we pulled.

01

Launched Shopify fast

A conversion-focused store live in 21 days, built to carry paid and organic traffic from day one.

02

Built the Klaviyo engine

Welcome, cart and post-purchase flows plus a campaign calendar to turn first-party data into repeat revenue.

03

Ran TikTok and Meta in parallel

Paid social feeding the new store while Amazon kept humming, so the launch was additive, not a trade-off.

03The outcome

What changed.

  • DTC channel launched in 21 days
  • Shopify revenue from $0 to $85K a month in 90 days
  • Email contribution 31% of DTC revenue by month three
  • Total brand revenue up 28%
$85K
Shopify / mo in 90 days
31%
Email share of DTC
+28%
Total brand revenue

Real figures from an account we manage. Beauty brand, name kept private. Verifiable on request.

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