Health & Wellness · Amazon

From $40K to $115K a month on Amazon in six months

A health and wellness brand plateaued at $40K a month with a 38% ACOS and listings that had not been touched in 18 months. We rebuilt the account around real profit margin.

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HWHealth & Wellness brandShaazford OS · Amazon growthLive
Monthly revenue$115Kfrom $40K / mo
+187% in 6 months
ACOS19%from 38%
Conversion+44%on page-one SKUs
Page-one keywords12moved into Top 10
01The challenge

Where they started.

The brand was spending into a 38% ACOS with listings that had gone stale. Organic rank had slipped, conversion was soft, and paid was subsidising sales that should have been organic. Growth had flattened.

02What we did

The levers we pulled.

01

Rebuilt every listing

New titles, bullets, A+ and imagery written to rank and convert, indexed against the keywords that actually drive revenue.

02

Restructured PPC around margin

The entire ad account was rebuilt around true profit per unit, not blended ACOS, so spend followed the products that made money.

03

Launched the Brand Store

A proper Brand Store and defensive brand-term strategy to hold organic rank and lower reliance on paid.

03The outcome

What changed.

  • Revenue up 187% in six months, from $40K to $115K a month
  • ACOS cut from 38% to 19%
  • 12 keywords moved into Top 10, page-one positions
  • Conversion rate up 44% on the core catalog
+187%
Revenue in 6 months
19%
ACOS, from 38%
+44%
Conversion rate

Real figures from an account we manage. Health & Wellness brand, name kept private. Verifiable on request.

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