Profit per order calculator.
Revenue is vanity. See what you actually keep on every order after cost, fees, and shipping.
Get a free audit ↗Profit per order = (price - cost - fees - shipping) x units. Margin is profit over order revenue.
It is the number that pays you.
Two brands with the same revenue can have wildly different take-home. Profit per order strips out every cost so you know what each sale really adds, and whether a promotion or free shipping still leaves you ahead.
Include everything
Product, platform fees, and shipping all come out first. Miss one and every decision after is built on a wrong number.
Use it for offers
Before you run a discount or free shipping, check it here. If profit per order goes negative, the promotion is buying you losses.
AOV is vanity until the costs come out.
Take a $42.00 average order. Product cost $12.00, shipping $6.50, payment processing at 3% is $1.26, packaging $0.80. That leaves $21.44 contribution per order before marketing, a 51% contribution margin.
Layer acquisition on top: at a $9.00 blended cost per order you keep $12.44, and you now know exactly what a promotion, a free-shipping threshold or a rising CPM actually costs you per order. Scaling decisions get easy once this number is visible.
How do I calculate profit per order?
Order revenue minus product cost, platform fees, and shipping. This tool does it per unit and per multi-unit order.
What is a good profit margin per order?
It varies by model, but many ecommerce brands aim for 20 percent or more after all costs. Below 8 percent, one cost increase erases the profit.
Should shipping be included?
Yes. Fulfillment and shipping are real costs of every order and must come out before you call it profit.
Which costs belong in profit per order?
Everything that scales with the order: product, shipping, payment fees, packaging and a returns allowance. Fixed overhead like salaries and software stays out; this metric is about whether each marginal order is worth acquiring.
What is contribution margin used for?
It sets your ceiling for paid acquisition. If an order contributes $21.44 before marketing, that is the most you could pay to acquire it and break even, and your real CPA target sits comfortably below it.
Estimates for planning only. Verify current Amazon fees in Seller Central; results depend on your inputs.
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