An honest comparison.
My Amazon Guy is a credible name with real strengths, and we respect what they have built. But if you would rather a senior team run your growth than manage it yourself, here is the fair, side by side read.
Get my audit, at no cost ↗One specialist tool, or one senior team.
The real questions are simple. What do you need beyond Amazon, how do you want to be priced, and who actually does the work? My Amazon Guy is a strong fit for a specialist agency for Amazon sellers with deep Seller Central and catalog troubleshooting. Shaazford is the better fit for brands that want eight channels run by a senior team, published flat pricing, no contracts, and a founder on every call.
Where My Amazon Guy is strong
Deep Amazon-native specialization with dedicated PPC, SEO, design, and catalog roles per account, plus a documented four-phase SEO method. Real scale and track record, with hundreds of brands managed and strong Seller Central troubleshooting and reinstatement experience. Flexible, low lock-in terms and a large library of free educational content that builds trust.
Where Shaazford is different
Shaazford runs eight channels under one roof, with a senior expert and a founder on your account, at a published flat price with no contract. Walmart, Shopify and DTC, TikTok Shop, Google, Meta, Email and SMS, and AI-influencer content, all under one strategy.
How we operate
Senior from day one. A senior expert owns your account, never a rotating junior on a checklist. Founders sit in your strategy calls. AI content built in, with UGC-style assets at $50 to $200 each, more volume at a fraction of the cost.
Side by side.
Both can move the needle on Amazon. The difference is everything around it.
What it is
Shaazford: full-service agency, managed. My Amazon Guy: full-service agency, managed.
Starting price
Shaazford: $1,600/mo, published. My Amazon Guy: quote-based.
Pricing transparency
Shaazford: published online. My Amazon Guy: quote only.
Channels covered
Shaazford: 8 channels, fully managed. My Amazon Guy: Amazon-focused, some Google and Meta.
Contract
Shaazford: none, cancel 10 days before your next bill. My Amazon Guy: varies.
Founder access
Shaazford: yes, on strategy calls. My Amazon Guy: no, team-based.
Who does the work
Shaazford: senior expert from day one. My Amazon Guy: brand manager plus specialist team.
Both cover Amazon. We cover the rest.
Service coverage, Shaazford vs My Amazon Guy. Competitor details are based on publicly available information from June 2026 and should be re-verified periodically.
Amazon full-service management
Shaazford: yes. My Amazon Guy: yes.
Amazon PPC and DSP
Shaazford: yes. My Amazon Guy: yes.
Amazon SEO and listing optimization
Shaazford: yes. My Amazon Guy: yes.
Design and A+ Content
Shaazford: yes. My Amazon Guy: yes.
Walmart Marketplace
Shaazford: yes. My Amazon Guy: limited.
TikTok Shop
Shaazford: yes. My Amazon Guy: no.
Shopify and DTC builds
Shaazford: yes. My Amazon Guy: limited.
Google and Meta ads
Shaazford: yes. My Amazon Guy: yes.
Email and SMS
Shaazford: yes. My Amazon Guy: limited.
AI-influencer content
Shaazford: yes. My Amazon Guy: no.
Done-for-you, managed
Shaazford: yes. My Amazon Guy: yes.
We lead with revenue, not dashboards.
Across our partners we have managed more than $50M in client revenue, with an average of 180% growth in the first six months after we rebuild listings, restructure ad strategy around profit instead of ACOS, and add the channels that fit each brand. One team, one bill, real results. Figures reflect results managed by our founder and team. Client names kept private.
We publish our pricing. We name who does the work.
Most agencies and tools make you request a quote or a demo. We do not.
Pricing and transparency
My Amazon Guy does not publish fixed pricing. Engagements are quote-based retainers plus per-service project work. Shaazford publishes a flat $1,600/mo starting price, with no setup fees and no percentage of your ad spend. You can see every tier on our pricing page before you ever talk to us.
Who actually does the work
The biggest hidden risk in any agency or tool is the gap between what is promised and who actually does the work. My Amazon Guy runs accounts through a brand manager and specialist team. At Shaazford, the senior expert you meet runs your account, backed by specialists in PPC, SEO, design, and catalog, and the founder joins your strategy calls.
What is the main difference between Shaazford and My Amazon Guy?
My Amazon Guy is a full-service, managed agency, a specialist agency for Amazon sellers with deep Seller Central and catalog troubleshooting. Shaazford is a full-service ecommerce growth agency, a managed team that runs Amazon, Walmart, Shopify, TikTok Shop, Google, Meta, Email and SMS, and AI-influencer content for you, rather than a tool you operate yourself.
Is Shaazford cheaper than My Amazon Guy?
Shaazford publishes a flat $1,600/mo starting price. My Amazon Guy is quote-based. Compare it against what you would otherwise run in-house, and remember Shaazford does not charge a percentage of your ad spend.
Does My Amazon Guy cover every channel the way Shaazford does?
Shaazford manages eight channels under one strategy. My Amazon Guy is Amazon-focused with some Google and Meta, so the breadth and the single point of accountability are the main differences.
Do I have to sign a contract?
Not with Shaazford. We are month to month: cancel at least 10 days before your next billing date and you are not charged again, so we earn the next month rather than locking you in.
Who runs my account at Shaazford?
A senior expert owns your account from day one, supported by specialists in PPC, SEO, design, and catalog, with founder access on your strategy calls.
Which should I choose, Shaazford or My Amazon Guy?
If you want a specialist Amazon-only agency and do not mind requesting a quote, My Amazon Guy is a strong choice. If you would rather a senior team do the work across every channel, Shaazford is built for that. An audit, at no cost, makes the call obvious.
Compare more: vs Canopy Management · vs Seller Interactive · vs SalesDuo · vs Data4Amazon · vs Pirawna · all comparisons
Comparison prepared by Shaazford (Shaazford Global LLC). Shaazford figures are from shaazford.com. Figures attributed to My Amazon Guy are based on publicly available information and should be re-verified periodically. Last updated June 24, 2026. We aim to represent My Amazon Guy fairly, corrections welcome via our contact page.
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